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Product concepts YPV Flashcards | StudBud
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Product concepts YPV
Product concepts YPV
10 terms
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StudBud Administration
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A marketing quiz on product concepts.
Flashcards
10 cards
F
Practice quiz
P
Host live
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Questions
10
Answers
1
Specialty products are divided into homogeneous and heterogeneous.
False
True
2
Version of a product designated as a distinct offering among an organization's products.
Unsought product
Product mix
Product item
Product line
3
A product line is defined as:
A product unknown to the potential buyer.
All the products an organization sales.
A group of related product items.
4
The number of product items in a product line is called:
Breadth
Width of the product mix
Product line depth
5
A product bought to satisfy an individual's personal wants
Consumer product
Industrial product
Business product
6
Consumers will want to compare and contrast with others before they make a purchasing decision.
Specialty products
Business products
Shopping products
Convenience products
7
When all packages have a common look, it is called:
Standardized Components
Product mix
Package uniformity
8
Burial plots would be an example of:
Shopping product
Convenience product
Specialty product
Unsought product
9
Consumers expect all products in a line are about equal quality.
True
False
10
A relatively inexpensive item that claims little shopping effort.
Convenience product
Specialty products
Shopping product
