Principles of Marketing Intro to Marketing

The added value of a product in economic terms

Tangible items

The place is the means of getting the product into customers hands (per the text)

Obtaining, developing, or improving a product

A person who owns a miniature golf business provides their customers with

Watching tv, you see a commercial for Lucky Charms, you ask mom to buy some, you are the ______

Selling camping gear through catalogs mailed to outdoor groups is an example of place utiltity

Which of the following utilities is not directly related to marketing?

Buy one get one free is an example of distribution

People who share similar needs & wants and can purchase your products are called a market

Providing customers with goods and services they want

Product, price, place, promotion

Which economic utility increased when fast food restaurants began accepting credit cards?

In business, a marketing concept will list info such as age, income level, geographic location

Business that buy products for use in their operations

Percentage of total sales generated by competing companies

Deciding on how goods get into the customers hands

Planning, promoting, and distributing products

Deciding how much to charge for a goods and services

After eating at a restaurant you complete a form rating the food & service. What marketing tool