stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SEMI Unit 2 Flashcards | StudBud
Explore
/
SEMI Unit 2
SEMI Unit 2
23 terms
·
StudBud Administration
·
416 plays
Have Fun!
Flashcards
23 cards
F
Practice quiz
P
Host live
L
Questions
23
Answers
1
which is an example of a secondary source that a marketer would obtain internally?
Trade Journals
Governmental Website
Sales Report
Magazine Articles
2
Which is a reason why businesses should monitor their internal records that contain info
to review employment trends
to compile regulatory data
to analyze product performance
to prioritize
3
What type of competitor information is important for sports or event organizations to maintain in a database?
Demographics
Market size
Consumption
Price list
4
Primary research includes collecting data for which situation?
Marketers across the industry to use
informational purposes only
The current research project
understanding the economic cycles
5
Which is a secondary source of information for a sport or an event?
Demographic Reports
computerized surveys
personalized interviews
Accounting records
6
What should a business anticipate when developing a project plan?
publicity
secrecy
change
research
7
It is important to define the project precisely so one can accomplish which goal?
involve other people
Create something tangible
Spend less money
achieve objectives
8
How should a league obtain info about its fans to learn about needs & wants of a target mkt?
If ticket sales show short-term improvement
only when there appears to be a problem
before it implements organizational changes
In a proactive and systematic manner
9
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
To analyze product performance
To prioritize investment goals
To compile regulatory data
To review employment trends
10
The financial records are unavailable for public use. Which disadvantage is present?
it can be time consuming
it can be costly
it can be incomplete
It can be out of date
11
Sporting goods businesses often gather marketing information to accomplish which action?
Gain the respect of competitors
Identify Trends
Obtain licensing contracts
Adjust credit ratings
12
What kind of goals should sports or event marketers set if they have the appropriate data?
broad
general
open-ended
realistic
13
Team wins a postseason playoff, proceeds to play another team for the Regional. What tournament is Team participating?
Scramble
Tri-level
Heat
Multistage
14
why do event organizers develop production schedules?
to arrange for the media to broadcast the event
to organize rehearsals prior to the day of the event
to analyze safety and health considerations for the event
to outline allthe activities needed to prepare for the event
15
which is a true statement about project planning?
to mentally walk through his or her project start to finish
to evaluate what he or she has accomplished
one should minimize the involvement of others
one should avoid a custom-made project plan
16
Which internal records might a business use to analyze information regarding customer satisfaction levels?
comment cards
debit receipts
credit reports
expense reports
17
What information is usually contained in a database about competitors?
Budget structure
production techniques
creative strategy
advertising media
18
Sports or Event organization wants to obtain info about the population in a geographic location might use which source?
personal questionnaires
government sources
telephone surveys
Primary sources
19
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
internet service providers
clickstream data
direct delivery programs
Text files
20
What is one way that sports or event marketers use marketing information?
to change economic trends
to develop new products
to prepare sales invoices
to determine credit scores
21
Which might a sports or an event organization search to obtain marketing information?
Foundations
media
newesletters
the internet
22
Why is it important to think ahead about how one will monitor a project?
To make sure the quality of a project is not compromised
To pick the right helpers
To guarantee the availability of needed resources
To practice monitoring the project
23
What type of marketing information might a business obtain by monitoring sales invoices?
Service tactics
Sales territory
Profit Margin
Customer Profiles
