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Week 7 - EP&S Seminar Flashcards | StudBud
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Week 7 - EP&S Seminar
Week 7 - EP&S Seminar
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StudBud Administration
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Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
The addition of a guest speaker in your broadcast would be best placed in what domain?
Theme
Content
Environment
Catering
2
Consistency is not key to event design.
False
True
3
What does SEO mean?
Search Engine Optimization
CEO is the correct abbreviation
Search Exclusive Options
Strategy Entrepreneurs Optimization
4
Event design is the manufacturing and engineering of an event based on concepts and ideas created by event production.
True
False
5
Which of the following is not considered a key component in event design?
Branding
Logistics
Colour Scheme
Stage Design
6
The scheduling of activities and exhibits would be best placed in what domain?
Entertainment
Production
Program
Content
7
According to Ansoff's matrix what is market development aim to do?
New product for existing market
Same product new market
Same product same market
New product for new market
8
Which of the following best describes syndication?
Ads that are advertising syndicates
To rank higher in Google
Something easy to understand
When an article is moved from one website to another
9
Which of the following is not considered a social interaction at events?
Know-group socialisation
Periodic socialisation
External socialisation
Audience socialisation
10
What are the traditional 4P's of the Marketing Mix?
Place, People, Promotion, Process
Place, Price, Promotion, Process
Price, People, Physical Evidence, Process
Place, Price, Promotion, Product
