Marketing & Advertising

Question 1

Mainly used in the US, has a limited shelf-life, and is rapidly becoming obsolete describes what type of media?

Accepted Answer

Newspapers

Question 2

Which concept segments a market based on where they live?

Accepted Answer

Geographics

Question 3

__________ is a group of people who are identified as most likely to become your customers

Accepted Answer

Target Market

Question 4

Which of the following BEST describes how are magazines different that newspapers?

Accepted Answer

All of the above are true

Question 5

__________ utility refers to whether or not a product has value to me is its current form.

Accepted Answer

Form

Question 6

Creating, promoting, & presenting a product/service to meet needs/wants of customers is called

Accepted Answer

Marketing

Question 7

Selecting the ad media and deciding on the time/space in which ads appear is known as ________.

Accepted Answer

Media Planning

Question 8

________ describe a population based on personal characteristics, like age, gender, and income

Accepted Answer

Demographics

Question 9

All people who share similar needs/wants and who have the ability to purchase a given product describes

Accepted Answer

Market

Question 10

Psychographics.....

Accepted Answer

group people based on attitudes, values, and opinions

Question 11

Which utility addresses if a product is available? Can you find it in the store?

Accepted Answer

Place

Question 12

How can I get this product (cash or credit) is an example of this form of utility.

Accepted Answer

Possession

Question 13

__________ is the process of classifying people who form a given market into even smaller groups

Accepted Answer

Market Segmentation

Question 14

__________ utility is about communication with the customer

Accepted Answer

Information

Question 15

By definition, mass media includes all of the following except:

Accepted Answer

Transit Advertising

Question 16

Flyers, postcards, catalogs, and junk mail are all examples of what kind of print media?

Accepted Answer

Direct mail

Question 17

In terms of advertising, what is a medium?

Accepted Answer

A channel or system of communication

Question 18

What does institutional advertising do?

Accepted Answer

Advertise to create a favorable image and foster goodwill

Question 19

Which demographic representative below is most likely to utilize newspapers?

Accepted Answer

Your grandparents

Question 20

The Marketing Mix is made up of the 4 Ps....name them

Accepted Answer

Product, Price, Place, Promotion

Question 21

This type of utility addresses having products at a specific time of the year.

Accepted Answer

Time

Question 22

The means or instruments used to convey ad messages to the public

Accepted Answer

Media

Question 23

The type of advertising that has the goal of increasing sales.

Accepted Answer

Promotional advertising

Question 24

Public promotion of something is known as _________

Accepted Answer

advertising

Marketing & Advertising

Questions 24

Marketing & Advertising

Questions 24