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MKT3007 Quiz on Sustainable Consumption Flashcards | StudBud
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MKT3007 Quiz on Sustainable Consumption
MKT3007 Quiz on Sustainable Consumption
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Short revision quiz on sustainable consumption
Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
The attitude-behaviour gap describes a significant obstacle to changes in individual customer behaviour?
FALSE
TRUE
2
A Dominant Social Paradigm is....
The way people perceive and interpret the functioning of the world
An Evil Empire that controls us
None of the Above
A Type of Shape that anyone can draw
3
Greenwashing is a legitimate part of Green Marketing
NO
YES
4
'Continuance' is about fulfilling present needs balancing capacity to meet future needs
FALSE
TRUE
5
Sustainable consumption seeks to apply the concept of 'continuance'
FALSE
TRUE
6
The Ecological Footprint includes
Grazing
Fishing
Carbon
Money
7
Anti-Corporate activism is part of anti-consumerism
FALSE
TRUE
8
Marketing has had a role to play in embedding the dominant social paradigm
No it hasn't
Yes it has
9
The current dominant social paradigm suggests continued economic growth
TRUE
FALSE
10
The 'Fourth Pillar' model added which factor to sustainable consumption ideas...
Social
Economic
Cultural
Environmental
11
Consumption of goods for non-functional purposes is part of...
Utilitarian Behaviour
Hyperconsumption
'consumerism for the sake of consuming'
Consumers forming attachments to brands
12
The Triple Bottom Line encompasses...
Social, Ecological, Expensive
Special, Eco-literate, Expansive
Social, Economic, Environment
Social, Ephemeral, Environment
13
Possible impacts of sustainable consumption could be...
Move towards localisation
Move towards quality of life goals
2-3 Planet living
Move towards consumerism
14
Young (2010) identified which factors as playing a role in green consumption choices
Pricing
Too much information
Cognitive Effort
Lack of information
15
The needs of future generations are not integral to sustainable consumption issues
TRUE
FALSE
16
Human impact on the environment is not relevant to the principles of sustainability
TRUE
FALSE
17
Greenwashing is a positive principle to sustainable consumption
TRUE
FALSE
18
Sustainable consumption concepts are a modern-day phenomenon
Absolutely, look at Greta Thunberg and her Boat!
No, these beliefs and behaviours have existed before
Yes, Unilever and other major multinationals are pushing it today
Yes, a modern day fad for born-again hippies
