Quiz-Social Media Marketing Metrics

The rate at which a brand adds (or loses) audience members per channel is called

According to surveys, what social metric keeps Chief Marketing Officers up at night?

Metric measuring the number of times a person or business tags your business account in a social media post:

A set of simple social key performance indicators (KPI's), including reach, followers and likes, is often knocked as:

The estimated number of people who see a specific piece of your content at least once during a time period

Number of visits and visitors that social media drives to your websites is

How many times a person interacted with your content; includes likes, comments, shares, and in some cases, clicks:

If your goal is to help drive sales, which social metric is NOT helpful in evaluating success?

Total number of people who have followed, or liked your social media account and may see your posts in their feeds:

The measure of consumer identification of a brand first from within a category (unprompted) is:

The number of people who have seen any activity from your social media account is known as

Which of the following is NOT a measure used when your goal is "awareness."

The willingness of customers to recommend a product is measured and expressed as:

What is the snippet of code added to a url that ties specific sources of traffic to a website?

The percent of brand mentions compared to competitors is known as

The part of a social media message that tries to persuade a person to perform a desired action, like "Sign up today," is

Total amount of money a customer is expected to spend with your brand during their lifetime.

The measure of the return in value to your business relative to your expenses to generate that value is:

The metric measuring the number of times a person clicked on your post is

How do we measure social media "engagement?"