Marketing Unit 1 2022

Question 1

Without sponsorships and corporate support, many events would ____

Accepted Answer

Not be profitable

Question 2

The process of working with government officials to provide public support for an event is event marketing.

Accepted Answer

True

Question 3

Leisure time is the time available to people when they are not working orassuming responsibilities.

Accepted Answer

True

Question 4

The intensity level of fandom is the same with every fan base in sports.

Accepted Answer

False

Question 5

Coca-Cola’s sponsorship of the Olympics is an example of the marketing of sports.

Accepted Answer

False

Question 6

Marketing is developing, promoting, and distributing products that satisfycustomer needs and wants.

Accepted Answer

True

Question 7

Which statement below best describes the current state of the business of sports and entertainment?

Accepted Answer

The industry is poised for continued growth.

Question 8

There are more sports and entertainment options available today than ever before.

Accepted Answer

True

Question 9

To elevate levels of fandom business professionals should develop effective fan engagement strategies.

Accepted Answer

True

Question 10

Which of the following are examples of event marketing?

Accepted Answer

All of the above

Question 11

The event triangle refers to the relationship between a company and an athlete or celebrity?

Accepted Answer

False

Question 12

A product can be represented in digital or virtual form.

Accepted Answer

True

Question 13

_________ is defined as a source of diversion or physical activity engagedin for pleasure.

Accepted Answer

Sport

Question 14

Technology has advanced the role of sports and entertainment marketing in many ways including ______:

Accepted Answer

All of the above

Questions 14