CH 1 7th Ed. Review What is Marketing? Market Segmentation?

Product Planning is any business function or activity that is used to inform the consumer about your product

______________ characteristics include factors about the market. Ex: income, educational level, occupation.

_______ refers to a specific group of consumers that an organization selects as the focus of its marketing plan.

_____ includes concepts, opinions, philosophies; intellectual concepts. For example: Gamble responsibly

Product Distribution is any business function or activity that is part of getting the product priced correctly

Product Promotion is any business function or activity that is used to inform the consumer about your product

______ characteristics is the value that the consumer believes they get from the service, product or idea consumed

____are intangible customer benefits produced by people, machines and cannot be separated from the producer EX: manicure

______are people who organize, operate, and assume the risk of a business venture. For Mr. Klepadlo's Broasters Co

____ characteristics include where the target audience lives, where the target audience seeks entertainment

The practice of marketing has an impact on customers the firm the market & society in general What are the core aspects?

_________ characteristics elicit emotional response, influence people to behave/react in a certain manner. Ex: Donate

______________ characteristics are population characteristics EX: Age, Gender, Marital Status

____________ characteristics take into account factors about the consumer for how often they purchase, how much, loyal?

Product Pricing is any business function or activity that is part of determining where the product will be sold