Digital Marketing Final

Question 1

What best represents a long-tail keyword?

Accepted Answer

Best budget travel backpacks for college students

Question 2

What does monitoring online sentiment allow a brand to do?

Accepted Answer

Catch negative feedback early and respond appropriately

Question 3

What describes an 'onboard email'?

Accepted Answer

An email to new subscribers

Question 4

What tool tracks user flow on a website?

Accepted Answer

Google Analytics

Question 5

What is an advantage of short-form video?

Accepted Answer

Higher visibility and shareability

Question 6

What does 'CTR' stand for?

Accepted Answer

Click-Through Rate

Question 7

What does 'repurposing content' mean?

Accepted Answer

Adjusting existing content

Question 8

Which email is sent after cart abandonment?

Accepted Answer

Triggered Email

Question 9

Why is it important for a company to develop a clear social media policy?

Accepted Answer

To set expectations for acceptable behavior and brand voice online

Question 10

Which platform is best for trendy fashion?

Accepted Answer

Instagram Reels

Question 11

What does ROAS measure?

Accepted Answer

Revenue per dollar spent

Question 12

What term refers to email unsubscribes?

Accepted Answer

Churn Rate

Question 13

Which is an example of a strong security practice for protecting social media accounts?

Accepted Answer

Limiting admin access and using multi-factor authentication

Question 14

What does a high Click-Through Rate (CTR) suggest about your ad?

Accepted Answer

It’s relevant and engaging to the audience

Question 15

What defines a brand's tone of voice?

Accepted Answer

How a brand communicates

Question 16

What makes Instagram Stories effective?

Accepted Answer

Short immersive format

Question 17

What does 'banner blindness' mean?

Accepted Answer

Ignoring online ads

Question 18

Most effective email subject line?

Accepted Answer

FLASH SALE: 24 hours only!

Question 19

Which email type has highest open rates?

Accepted Answer

Triggered Emails

Question 20

Which KPI shows how efficiently you’re spending your budget to acquire a new customer?

Accepted Answer

Cost Per Acquisition (CPA)

Question 21

What term refers to undelivered emails?

Accepted Answer

Bounce Rate

Question 22

A good campaign CTA should be?

Accepted Answer

Clear and actionable

Question 23

Which KPI measures ad conversion effectiveness?

Accepted Answer

Conversion Rate

Question 24

Best tactic for targeting website visitors?

Accepted Answer

Retargeting Ads

Question 25

What is a type of pay per click ad?

Accepted Answer

Paid Search Ad

Question 26

Which influencer strategy avoids inauthentic content?

Accepted Answer

Allow creative freedom

Question 27

Why is platform-specific content important?

Accepted Answer

Different audiences engage differently

Question 28

What is a benefit of micro-influencers?

Accepted Answer

Higher engagement and trust

Question 29

What is a best practice for email subject lines?

Accepted Answer

Use personalization

Question 30

Which KPIs for paid ads?

Accepted Answer

Position, Traffic, Conversion

Question 31

Which of the following is one of the 7 ways to mitigate social media risk?

Accepted Answer

Pre-Test Marketing Campaigns

Question 32

Which KPI measures link clicks in ads?

Accepted Answer

Click-Through Rate (CTR)

Question 33

Which is NOT a way to mitigate social media risk?

Accepted Answer

Always use viral trends

Question 34

What is the main purpose of a landing page?

Accepted Answer

To drive conversions

Question 35

Which metric evaluates influencer sales impact?

Accepted Answer

Conversion Rate

Question 36

Why do social media posts outperform ads?

Accepted Answer

They feel more authentic

Question 37

What is the difference between slogan and tagline?

Accepted Answer

Slogan supports a campaign

Question 38

What is a common risk in influencer marketing?

Accepted Answer

Partnering misaligned brands

Question 39

Why is identifying pain points important in a buyer persona?

Accepted Answer

It allows brands to position their product as a solution

Question 40

What ad type appears as a banner?

Accepted Answer

Display Ads

Digital Marketing Final

Questions 40

Digital Marketing Final

Questions 40