What is a target audience?

A group of person selected as a taget for an advertising campain

What is pop culture ?

Cultural activities or commercial products suited to the taste of a group

What are social medias?

An online media where people talk, share and participate

Which answer describes the hidden fears advertising technique?

Plays on people's fears to encourage them to purchase their product

Which answer describes the weasel words technique?

Uses word like «new and improves», «better than ever»

When you prefer one or a group of people over another

Is news that is more important.

What is a commercial agenda

The goal of a company to sell a product and make profits

Means of communication that reach a large number of people

What is an implict message?

A message you don't see right away, you need to read between the lines.

What is an explict message?

Something that can be seen or read clearly

Which answer describes the magic ingredients technique?

You won't be able to find another product containing the same ingredients

What is a stereotype?

A set of characteristics that many have that represent a person or a group

News is more of humain interest, tone is less serious, entertains-advise

What is a connotation?

When a word gives a specific feeling to you.

Which answer uses a repetition advertising technique?

Zero sugar. zero calories. zero compromise

Which answer describes the snob appeal advertising technique ?

Encourage you to buy the product based on the fact that rich-upper class do

Which of the following is NOT an exemple of a slogan

Our company provides affordable shoes for everyone.

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Media Studies Quiz

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Questions 27

Answers

1
What is a target audience?
A group of person selected as a taget for an advertising campain
A group of people selected to use their phones
A group of people that have been selected to judge people.
A group of people that have been selected to buy products
2
What is pop culture ?
Only a small, specialized group engaged with it
Cultural family activity + eating at McDonalds
A niche academic symposium on 12th -century manuscript preservation
Cultural activities or commercial products suited to the taste of a group
3
What are social medias?
A group of people using their phones
A group of people that judge people.
An online media where people talk, share and participate
A group of people who wants to buy products
4
Which advertising technique uses a limited time offer to advertise their product?
Scarcity
Plain folk
Magic ingredients
Bandwagon
5
Which answer describes the hidden fears advertising technique?
Used to appeal fears to everyday people
Fears of talking to people
Plays on people's fears to encourage them to purchase their product
Fears of big spiders
6
Advertising technique used to encourage you to buy their product based on the fact that most people have it
Testimonial
Plain folks
Bandwagon
Scarcity
7
Which answer describes the weasel words technique?
Plays on people's mind to make you buy their product
Uses a straight to the point technique
Uses word like «new and improves», «better than ever»
Uses words that sound the same
8
What is bias?
A set of characteristics that many have that represent a person or a group
A group of people who wants to buy products
When you prefer one or a group of people over another
When you don't like a person or a group of people
9
What are hard news?
Is news that is more important.
Is news that are less important
Is news that are harder to understand
Wine ideas
10
What is a commercial agenda
A schedule to plan when the products will be sold
The goal of a company to sell a product and make profits
11
What is mass media ?
Means of communication that reach a large number of people
A news that you scream in a speaker
Activities reflecting the general masses of population
Something that can be proven
12
What is an implict message?
Something that can be seen or read clearly
Something that CAN be proven
A message you don't see right away, you need to read between the lines.
Something that CAN'T be proven
13
Which advertising technique uses everyday people to advertise their product?
Scarcity
Bandwagon
Magic ingredients
Plain folk
14
Which advertising technique uses facts to advertise their product?
Facts and figures
Plain folk
Bandwagon
Scarcity
15
What is an explict message?
Something that CAN be proven
Something that CAN'T be proven
A message you don't see right away, you need to read between the lines.
Something that can be seen or read clearly
16
What is an opinion?
Something that CAN be proven
An animal
A transaction at the bank
Something that CAN'T be proven
17
Which answer describes the magic ingredients technique?
You won't be able to find another product containing the same ingredients
Uses word like : Magic and best
18
What is a stereotype?
A type of television
A set of characteristics that many have that represent a person or a group
A type of stereo that many people like
A type of radio from the future
19
What is soft news ?
A person entertains or advise with a tone more serious.
News that is more important an can affect people the tone is less serious
News is more of humain interest, tone is less serious, entertains-advise
A news paper that is very soft
20
Advertising technique that uses a celebrity to promote their product
Testimonial
Plain folks
Bandwagon
Scarcity
21
What is a connotation?
When a word gives a specific feeling to you.
Making a big stack of cash
Donnations to a nonprofit organization
Sell a product and make a profit
22
Which answer uses a repetition advertising technique?
Zero sugar. zero calories. zero compromise
Going to school every day
Little bunnies hop hop
Running on a treadmill
23
Advertising technique used to encourage you to change brands by introducing a new product
Transfert
Bandwagon
Testimonial
Plain folks
24
Which answer describes the snob appeal advertising technique ?
Encourage you to buy the product based on the fact that rich-upper class do
Encourage you to buy their product based on the fact that other people have
25
What are 3 forms of pop culture ?
Barbie, Dancing, playing guitar
Tik Tok, music, television
Reading a book, laying on the lawn, music
Riding a horse, shopping at Walmart, Eating pop Corn
26
Which of the following is NOT an exemple of a slogan
Walmart - save money live better
KFC- It's finger licking good
Our company provides affordable shoes for everyone.
Red bull gives you wings
27
What is a fact ?
A sport
Something that CAN'T be proven
Something made up by someone
Something that CAN be proven

Media Studies Quiz Flashcards | StudBud