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Promotional Mix
Promotional Mix
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StudBud Administration
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A #promotional mix to explain the promotional objectives.
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
Sales Promotion Examples
free samples
press conferences
news releases
Television
2
What type of promotion is to sell a product or service
product promotion
institutional promotion
direct selling
personal selling
3
Consists of communication activities that inform potential customers about goods and services
place
product
Sales
Promotion
4
Any paid form of non-personal presentation of ideas, images, goods, or services
personal selling
Advertising
Sales Promotion
publicity
5
Items which are purchased after a customer has made comparisons of competing goods
specialty goods
convenience goods
brand name product
shopping goods
6
Any non-personal presentation of ideas, goods, or services that is not paid for.
advertising
personal selling
Sales promotion
publicity
7
Which product life cycle is when profits is less then cost?
maturity stage
Introductory stage
declining stage
growth stage
8
What type of promotion goal is to create a positive company image
institutional promotion
product promotion
personal selling
direct selling
9
The marketing communication channels that a business uses to send it messages to customers
promotional mix
place
product
growth stage
10
Example of Advertising
salesperson, radio, news releases
press conferences and salesperson
TV, Radio, and Internet
news releases and press conferences
11
What are the 4 P's in the marketing mix?
pace, price, production, promotion
package, place, packing, product
product, price, promotion, place
product, package, place, price
12
Advantages of personal selling
immediate feedback
non-personal
news release
low cost
13
promotional activities designed to stimulate customer purchases
personal selling
product
Publicity
sales promotion
14
The form of promotion that determines client needs and wants. Personalized communication
personal selling
product
publicity
advertising
15
Which stage of the product's life cycle focus is on promotion and production?
growth stage
maturity stage
declining stage
Introductory stage
16
Which product's life cycle stage is when sales and profits increase?
declining stage
growth stage
Introductory stage
maturity stage
17
Publicity Examples
Radio ads
news releases and/or press conferences
TV ads
expensive advertising
18
What class do you have to take to be in DECA?
Entrepreneurship Venture and Social Media
Sports & Entertainment Marketing
Marketing & Business
Sales & Advertising
19
promotion should be
persuasive
uneffective
unconvincing
misleading