If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:

delete the negative post or comment.

What is a social media funnel?

phases an audience member goes through when interacting with a company

Which of the following is an example of asynchoronus interaction (ajax)?

User clicks submit, server sends back page with only the error blank.

Which of the following is a common error can a presenter make when stating their conclusion?

The presenter simply repeats the introduction as the conclusion.

What does SWOT stand for?

Strengths, Weaknesses, Opportunities, Threats

How does mobile social media differ from traditional social media?

Mobile social media is based on location

A fictional, perceived personality

What is a placeholder profile?

A profile with general information that directs customers to another site.

The rule of three states:

every presentation you create should have a beginning, a middle, and an end

What does SMART stand for?

specific, measurable, actionable, realistic, time bound

What is a content ratio?

The ratio of graphics to texts in your posts.

What two things do you have to do to curate content?

Get permission from creator and give the creator credit for information.

A social media strategists role can be described as

Develops the overall vision for social media to match company mission

What is the difference between reach and exposure?

Reach--people who viewed; Exposure--people who might view

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SMS Midterm Review

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Questions 25

Answers

1
Asking a large group of people to brainstorm new ideas for products, services or even content is known as:
Crowdsourcing
Advertising
Brainstorming
Crowdfunding
2
What kind of social media platform would be best for a professional association of bankers?
Facebook or MySpace.
LinkedIn.
Twitter.
Instagram or Pinterest.
3
If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:
react quickly.
try to see the customers point of view.
respond calmly and professionally.
delete the negative post or comment.
4
The largest, most popular social media platform in the world is
Instagram
TikTok
LinkedIn
Facebook
5
Companies that have a _________________ structure have multiple layers of management and has a pyramid layout.
Tall
Medium
Large
Flat
6
What is a social media funnel?
phases that help you determine which social media posts are effective
phases an audience member goes through when interacting with a company
It is an organized process to help you create one or more "personas"
steps created to make social media material that match your ideal persona
7
Which of the following is an example of asynchoronus interaction (ajax)?
Direct communication where all parties are present at the same time.
User clicks submit, server sends back blank page with error message.
User clicks submit, server sends back page with only the error blank.
Transmitting data back and forth between itself and a network.
8
Which of the following is a return on investment (ROI) that you might use measure the success of your campaign?
awareness
revenue
loyalty
retention of employees
9
Which of the following is a common error can a presenter make when stating their conclusion?
The presenter simply repeats the introduction as the conclusion.
The presenter reasserts the connection between the audience and the topic.
The presenter ends the presentation with an insight or opinion.
The presenter reiterates the most important points in the presentation.
10
What two pieces of a SWOT analysis involve the internal environment of a company?
Strengths and Weaknesses
Opportunities and Threats
11
A text link, button, or graphic that encourages the user to click or perform an action.
Call to Action
Outlier
Cookie
Outlier
12
What does SWOT stand for?
Social, Winning, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Open, Time
Social, Weaknesses, Open, Timing
13
How does mobile social media differ from traditional social media?
Buttons are smaller on traditional social media
Mobile social media is based on location
Mobile is based on apps
Traditional social media can not be used on phones
14
What is a persona?
specific service designed around a group of geographically similar persons
service developed around a main product or service that persons may require
strong company leader that speaks knowledgeably
A fictional, perceived personality
15
What is the initial group of people who will view or listen to your presentation?
Gatekeepers
Evaluators
Evaluators
Primary Audience
16
Which of these is answered by the question, "Why are you doing this campaign?"
The Metrics
The Goals
The Strategies
The Mission
17
What is a placeholder profile?
An active social media profile.
A random social media profile.
A blank social media profile.
A profile with general information that directs customers to another site.
18
The rule of three states:
limit the body of your presentation to three main points or concepts.
every presentation you create should have a beginning, a middle, and an end
providea problem, a solution, and a result.
express your concept, emphasize the concept, and make it memorable.
19
What does SMART stand for?
smart, math, actionable, rational, time bound
specific, measurable, actionable, realistic, time bound
specific, market, actionable, relevant, target
social, marketing, analysis, real, target
20
What is a content ratio?
The ratio of graphics to texts in your posts.
The ratio of Likes or Shares to your posts.
The ratio of customer posts to your posts.
The ratio of how often you will post content.
21
You want to put up some pictures and videos on a mobile platform. What platform should you use?
Facebook
SnapChat
YouTube
Myspace
22
What two things do you have to do to curate content?
Post the information and give credit to creator.
Get permission from creator and give the creator credit for information.
Only get permission
Get permission and then change the words around so you can say it's yours.
23
A social media strategists role can be described as
Manages the social media team
Develops the overall vision for social media to match company mission
Oversee the strength of social media initiatives
Manage day-to-day activites of Social Media
24
What does the 90% percent in Nielson’s Rule for Participation mean
weirdos
contributors
lurkers
participants
25
What is the difference between reach and exposure?
There is no difference
Reach--people who viewed; Exposure--people who might view
Expsosure--people who viewed; Reach--people who might view
Reach--number of likes; exposure--number of shares

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