Final Exam Review

The Marketing Mix includes 

Having a product or service available at a certain time of year or convenient time of day

Physical or extended attributes of the product or purchase

Comcast Internet & Cable

__________ is the difference between wants and needs and available resources. Short Supply

A type of promotion where companies directly address individuals (E-Mail, Phone, Radio)

Providing accommodations and activities required by the public, as maintenance, repair, etc.

Concepts or Images

Changing raw materials into usable goods or putting parts together to make them more useful

A High School Diploma

SWOT is an analysis of a company's Strengths, Weaknesses, Opportunities and ___________. 

The exchange of a product for money

Questions that require more than a yes or no answer

Having a product where customers can buy it

Tangible (You can touch) items that have monetary value and satisfy your wants and needs.

Communication with the consumer

The On the Run Tour starring Beyonce and Jay Z

Promotion that creates a favorable image for a company

Promotion with intent on encouraging the sell of a good or service

iPhone 6