What are the 4 Ps of marketing

product, price, place, promotion

How does marketing help improve your business?

It gets the word out, People will start talking about your product

The extended Marketing Mix is.........

Service focused but consideration is needed for Products too

What is Mass Marketing?

When a product is made to appeal a large amount of people

The extended marketing mix refers to...

Process, people and physical evidence

An example of mass marketing is _______.

A product advertisement shown on tv.

The term marketing refers to

Advertising, Sales Promotion, Publicity and Public Relational activities

Internet advertising campaign passed on by social media

What is Viral marketing?

Using multimedia to make the message memorable

What are the 4 principles and purposes of marketing?

Anticipate demand, Stimulate demand, Recognise demand, Satisfy demand

Marketing associates with..

Short and Long term needs, Customers, Profitability

Why are guerrilla marketing strategies different than traditional marketing strategies?

Guerrilla strategies are more memorable and can produce a bigger impact

What are the different marketing aims and objectives?

Understand customer needs and wants, Increase brand awareness and loyalty, Diversification, Improve profitability

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Questions 22

Answers

1
The marketing mix can also be called
the 4 P's
customer base
marketing plan
the target market
2
Guerrilla Marketing always requires a large budget
True
False
3
What are the 4 Ps of marketing
product, price, place, publicity
produce, price, place, promotion
produce, price, position, promotion
product, price, place, promotion
4
How does marketing help improve your business?
Kims Nails.
It gets the word out
No one can steal your idea
People will start talking about your product
5
The extended Marketing Mix is.........
Only relevant for the Service Industry
A waste of time
Not needed at all
Service focused but consideration is needed for Products too
6
Which of these are benefits of Guerrilla marketing?
All of the above
Convey's brand image
Don't need a big budget
can reach a wide audience quickly
7
What is Mass Marketing?
When a product is made to suit a specific group of people
When a product is made to appeal a large amount of people
When a product is made to reach the standards of consumers
When consumers request products
8
The extended marketing mix refers to...
Process, people and photos
Process, people and physique
Process, people and physical evidence
Process, people and physical motion
9
the marketing mix consists of
product,price,place,promotion
product, promotion
price,place
place,promotion
10
A successful marketing mix is one that....
Increases productivity
Reduces labour tunover
Meets customer needs
Meets consumer's budget
11
An example of mass marketing is _______.
A product advertisement shown on tv.
A booth set up a festival.
A flyer in a few downtown shops.
Verbally telling people about your product.
12
The term marketing refers to
Sales Planning, Strategy and Implementation
A philosophy that studies customer value
New Product needs ideas, Developments concepts and improvement
Advertising, Sales Promotion, Publicity and Public Relational activities
13
In marketing, USP stands for:
unique service position
unique selling point
ultimate selling proposition
14
Viral Marketing is
Films referencing other films in their advertising
Internet advertising campaign passed on by social media
crashing out websites to get famous
Big budget billboard, magazine & TV advertising
15
What is Viral marketing?
Annoying adverts that pop up when you're trying to work
Putting adverts all over the Internet and the physical world
Using multimedia to make the message memorable
Contagious......Atchoo!!
16
What are the 4 principles and purposes of marketing?
Stimulate demand and Satisfy demand
Anticipate demand, Stimulate demand, Recognise demand, Satisfy demand
Recognise demand
Anticipate demand, Stimulate demand, Check demand, Reach demand
17
Why is marketing important?
So people can buy your business
So you can lose your profit
So people could join your business
So profits will increase
18
Which is not a responsability of the marketing assistant?
unpacking stock
helping to organise market research
analysing questionnaires.
assisting with promotional activities
19
Marketing associates with..
Short and Long term needs
Break-even
Customers
Profitability
20
Why has the marketing mix been extended to 7ps?
Rise of service sectors
Rise in popularity of marketing
Rise of Competiiton
You got a problem with it?
21
Why are guerrilla marketing strategies different than traditional marketing strategies?
Guerrilla strategies are very similar to traditional marketing
Guerrilla strategies are more memorable and can produce a bigger impact
Traditional strategies are secretive and hard to notice
Tradional strategies are the most high tech strategy that a company can buy
22
What are the different marketing aims and objectives?
Understand customer needs and wants
Increase brand awareness and loyalty
Diversification
Improve profitability

Marketing Flashcards | StudBud