Section 3.1 of the Broadcasting Act says the CBC must be...

be predominantly and distinctively Canadian

Marxist Analysis and the Frankfurt School focus on...

how society is animated by forces based on capitalism, how capitalist methods of production impact cultural life

Select examples of Industry Audience Research Methods

Psychographics, Lifestyle Measurements

Media can help us decide...

Why we care, What we need, Who we are, What we want

qualitative sociological approaches, anthropological approaches

In an oral society knowledge is invested in and preserved by...

certain members of the community

The War of the Worlds caused mass panic in part because of...

Similarities to "news bulletins" on Radio, Fears of German Invasion

Which of these are forms of Mass Communication?

Traditional Media, Social Media, New Media

study and interpretation of texts, explores different ways texts can be analyzed and understood, Freudian analysis of author's subconscious intent

Public Relations Agencies role is to...

promote specific events/ brands and public image of company

Pick one of the following who are leading members of the Frankfurt School.

Herbert Marcuse, Theodor Adorno, Max Horkheimer

Which of these were products of the Industrial Revolution?

New forms of communication, New forms of transport, Nuclear Family

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Introduction to Communication Midterm Review

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Questions 100

Answers

1
The CBC is one of the most widely known examples of this type of company.
Not-for-profit
Opinion Leader
private company
Conglomerate
2
A central consideration of social/ comm theory is relationship between ____ and structure.
signification
agency
policy
economics
3
A coherent set of social values, beliefs, and meanings that people use to decode the world
Ideology
Signification System
Cultural Framework
Mindset
4
Section 3.1 of the Broadcasting Act says the CBC must be...
Offer a wide range of programing
share the divergent views of the Canadian public
be predominantly and distinctively Canadian
Core to the Canadian Experience
5
Marxist Analysis and the Frankfurt School focus on...
how society is animated by forces based on capitalism
how media support minority interests in society
focus on media-audience relations
how capitalist methods of production impact cultural life
6
Select examples of Industry Audience Research Methods
Effects Research
Psychographics
Lifestyle Measurements
Reception Analysis
7
Secondary, Figurative meaning that may be associated with an image or word
Connotative
Constructed
Denotative
Constructive
8
Who coined the term, "The medium is the message"?
Orson Welles
Walter Grunig
Shannon Weaver
Marshall McLuhan
9
Time-Biased Media, or time-binding media, have these characterisitics
Easily Replicated
Understood by outsiders
heavy, durable
light, transportable
10
Content studied for ability to encourage particular attitudes in viewers toward certain things
Propaganda theory
Cultivation Analysis
Uses and Grats
Effect Analysis
11
The science of signs
Subjectivism
Semiotics
Insturmentalism
Signifiotics
12
Media can help us decide...
Why we care
What we need
Who we are
What we want
13
Fan studies use...
observation
qualitative sociological approaches
quantitative methods
anthropological approaches
14
An abstract place where people can discuss/ consider matters of common interest & concern
Public Sphere
Information Society
Web 2.0
Blogosphere
15
This invention is credited with the initial blossoming of mass communication.
Telephone
Radio
Printing Press
Grammaphone
16
Which is not an example of Hot Media?
Film
Radio
Photograph
Telephone
17
Henry Jenkins said that new media is producing a....
maker society
participatory culture
lack of innovation
mass conformity
18
In an oral society knowledge is invested in and preserved by...
landmarks
certain members of the community
religious observances
written word
19
Reception Analysis focuses on how one interprets media texts offers and integrates them into...
cultural life
societal life
personal life
contextual life
20
This theory was born out of a need to fight against authoritarian media
Social Dissemenation
Social Responsibility
Free Speech
Media Decentrality
21
A move from view that fans are obsessive to studying them as a segment of larger community.
fan studies
Uses and Gratifications Theory
market segmentation
audience fragmentation
22
The philosophy that says that patriarchy is the root of inequality and injustice in the world.
Gender Equalization Theory
Mass Panic Theory
Patriarchalism
Feminism
23
Meaning we make of one text in reference to what we have drawn from other texts
Hermeneutics
Discourse Analysis
Intertextuality
Semiotics
24
The creation of a message is also known as:
Enframing
Signification
Encryption
Encoding
25
The War of the Worlds caused mass panic in part because of...
Similarities to "news bulletins" on Radio
Fears of German Invasion
the decentralization of news sources
the subject matter being blatantly racist
26
Most media organizations are publicly owned
True
False
27
Which of these are forms of Mass Communication?
Storage Media
Traditional Media
Social Media
New Media
28
The increase of the numbers of TV channels in the last 25-30 years has lead to:
Audience Increase
Audience Fragmentation
Audience polarization
Audience Diversification
29
Social, economic, and political relations extend further, with greater frequency, immediacy
Diffusion of Information
Globalization
Free Market
Capitalism
30
Literary Criticism
study and interpretation of texts
explores different ways texts can be analyzed and understood
study of social institutions
Freudian analysis of author's subconscious intent
31
Who is the creator of the Encoding/ Decoding Model?
Edward Bernays
Stuart Hall
Osgood and Weaver
Marshall McLuhan
32
Statistical data relating to the population and particular groups within it.
Psychographics
Demographics
Market Segmentation
Poll Data
33
Interpreting media messages
Agenda Setting
Intertextuality
Semiotics
Decoding
34
CRTC requires AM and FM stations to devote what percentage of time to Canadian Content?
50%
6%
35%
60%
35
Public Relations Agencies role is to...
distribute event announcements from companies
Operate on % of fee their clients pay media outlets for ads
promote specific events/ brands and public image of company
promote specific perspectives/ understanding to shift policy
36
Hermeneutics is the study of the contextualization of meaning
False
True
37
First Newspapers aligned predominantly with...
Individuals
Corporations
Political Parties
Marketers
38
Wire services provide media content, mainly news. Some examples include...
CRTC
Canadian Press
CNW
CBC
39
Pick one of the following who are leading members of the Frankfurt School.
Herbert Marcuse
Theodor Adorno
Max Horkheimer
Harold Innis
40
The Fourth Estate is...
The Nobility
The Commons
The Legislature
The Press
41
Media= one of many modern public spheres
True
False
42
Media companies tend to hire full-time employees
True
False
43
Which of these were products of the Industrial Revolution?
New forms of communication
New forms of transport
Nuclear Family
Eradication of Time Bias Societies
44
What is "Cultural consumption which involves productive activities on the part of consumers"?
Participatory Culture
Semiotics
Frankfurt School
New Media
45
Technology is both a technical and social logic
Insturmentalism
Hegemonic
Constructivism
Fundamentalism
46
Innis described Rome as what type of society?
Oral
Literate
Space bias
Information
47
The Printing Press was first invented by:
Fleming
Gutenberg
The Chinese
The Patron Saint of Printers
48
Who is the creator of Semiotics?
Shannon-Weaver
Saussure
Pierre Burton
Orson Welles
49
Mass Communication can include many different types of media at the same time
False
True
50
Media and Communication Industry=fastest growing sectors of economy
True
False
51
The licenser for all private Canadian TV and Radio stations is...
CRTC
TRRC
CTRC
ACTRA
52
Media Content is unrestricted in Canada unless it includes...
Controversial Views
Incest
Pornography
Sedition
53
What is a Lingua Franca in a society?
Primary traditions and customs
Set of laws and ideologies
Cultural idioms and understanding
Primary Language
54
Which one of these would not be a good example of time-biased media?
Epic Spoken Poem
Stained Glass Window
Brick/ Stone Monument
Cassette Tape
55
Any vehicle that conveys information is ...
signifier
medium
sign
mass media
56
% of Audience reach who are watching a program during a specific time period
Spread
Viewing Time
Share
Reach
57
Commodification is...
the process of turning wants into needs
the process of transforming use value into exchange value
the process of turning goods into commodities
the process of transforming exchange value into use value
58
Media influence many different parts of society including
Political, Organizational, Economic
Individual, Systematic, Intellectual
Industrial, Territorial, International
Political, Cultural, Economic
59
People directly and indirectly employed by media organizations include...
Editors
Printers
Lobbyists
Studio Technicians
60
Representations referred to in the media. Ideally universal so understood by anybody.
Signifieds
Referents
Signifiers
References
61
Member of the Toronto School who discusses Space/Time Bias
Harold Laswell
Theodor Adorno
Harold Innis
Marshall McLuhan
62
A critique of McLuhan's "Medium is the Message"; said that comm. tech shape/ form society.
Johannes Gutenberg
Adam Smith
Raymond Williams
Karl Marx
63
Media is ever-changing
True
False
64
In the Shannon-Weaver Model of what could prevent an intended message from getting through
Noise
Interruption
Interruption
Feedback
65
"The act of transmitting and exchanging information and meaning through any form of language"
Communication
Mass Media
Encoding
Signification
66
New Criticism, a modern version of Literary Criticism, tends to...
seek to understand interaction between media and authors
consider the relationships between text and external factors
personal vision of film directors
focus on revealing ambiguities of meaning within work
67
Canada and US allow companies to broadcast over the airwaves for free.
True
False
68
Which one of these is not a dimension of Mass Media
Acting within certain laws, rules, understandings
Involves Participatory Practices
A Clear Set of Activities
Organized by certain forms of ownership
69
Philosophy celebrating human achievement and capacity
Exceptionalism
Hermeneutics
Individualism
Humanism
70
What is a Mass Audience?
Cross-Section of the public
Those making up mass entertainment audience
The general public
Passive adherents to a message
71
Which of these are a definition of society?
an abstract place where people able to discuss and consider
a particular way of life of people, group
body of institutions/ relationships of large group of people
conditions in which relationships are formed and bound
72
Harold Laswell coined the phrase "The Medium is the Message."
True
False
73
The Media doesn't tell us what to think, but instead what to think about
Constructivism
Commodification
Semiotics
Agenda Setting Theory
74
British Cultural Studies. which of these are among 3 types of positions one can take:
Connotational Meaning
Oppositional Meaning
Negotiated Meaning
Cultivated Meaning
75
The industrial society contributed to business ownership because of...
increased literacy
weakening of political parties
expanding rural population
growing national consumer market
76
Impacts that the internet has had on fan communities are...
Allowed formation of large international fan communities
Isolated communities within a cultural context
Expanded number of those who participate in fan culture
Created stigma through increasing exposure to general public
77
What piece of legislation mandates stations pay musicians for the right to play their songs?
Licensee Act
Copyright Act
Mansbridge Act
Telecommunications Act
78
Select which of these are dimensions of media's engagement with public policy.
Reporting and framing
Interrogation and whistleblowing
Access-to-info and loophole finding
Investigation and whistleblowing
79
Merging/ Bringing Together of previously separate/distinct technologies/ media
Media Conjoinance
Democratic utilization
Workflow symbiosis
Convergence
80
Rhetoric is...
a representation of social world
acknowledging multiple meanings of something
making of meaning
persuasive form of communication; study of persuasive speech
81
Profit is not the main goal of privately owned media
False
True
82
What is the main question of Uses and Gratifications Research?
What context is the media playing in?
How does the media respond to media agendas?
What do audiences do with media?
How can companies use media to gratify their publics?
83
Jim Laswell developed the Chain of Communication
True
False
84
"From One to Many"
Technological Divergence
Traditional/ Old Media
Mass Communication
Mass Media
85
New Media are practices and institutions designed to facilitate...
exchange on a small scale
interactivity
centralized media production
broad participation
86
What year was the Broadcasting Act put into effect?
1974
1962
1991
1946
87
Who coined the term "Oral Society"?
Harold Innis
Marshall McLuhan
Karl Marx
Stuart Hall
88
A Society that privileges the extension of ideas over time rather than space/distance, has a...
Time Bias
Public Sphere
Global Village
Space Bias
89
Media companies rent and pay for the usage of air time
False
True
90
US study (Reuters, 2013) found that 77% of people watching TV were also using ...
PC/ Laptops
Tablets
Gaming Systems
Phones
91
Liberals in Industrial society did not view a "free press" as an important political ideal
True
False
92
Which of these could be a legitimate reason for the limitation of free speech in Canada
Political Bargaining
Unearthing corruption
Limit Advertising
Discussion of a crime in detail
93
Commodification was created by Karl Marx
False
True
94
Some people can't afford or reach technology.
Marginalization
Digital Divide
Digital Seperation
Global Village
95
Takes account of social setting in which audiences respond to products of contemporary culture
Opinion Polls
Fan Study
Participatory Culture
Reception Analysis
96
Hypodermic needle, or direct effects theory was suggested due to...
Success of propaganda during World War 1
uptick in sales following ad campaigns in early 20th century
aftermath of the War of the Worlds Broadcast
success of advertising following the second world war
97
Canada and US, in fact, make companies rent air time. Some flaws in this system include...
Ideas that don't fit central themes are weeded out
Programming is only created to attract certain listerners
Companies began advertising to listeners
Cheaper Canadian Programming overwhelms all others
98
Which of these are not a dimension of mass media
Conveys information, entertainment, images, and words
Carried out by individuals/ organizations in specific roles
Involving particular technological configurations
Connect us to the past using images and messages
99
A metaphor by Marshall McLuhan where instant communication makes societies seem closer together
Public Sphere
Global Village
Internationalization
Globalization
100
The Theory that states that individual freedom is the first and foremost social goal is called
Libertarian
Freedom of Expression
Freedom Bias
Social Responsibility

Introduction to Communication Midterm Review Flashcards | StudBud