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MK490-Twitter and LinkedIn Ads Flashcards | StudBud
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MK490-Twitter and LinkedIn Ads
MK490-Twitter and LinkedIn Ads
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Answers
1
LinkedIn Ads are described as unapologetically what?
Ineffective
Complex
Expensive
Basic
2
LinkedIn ad designed to drive traffic and have low engagement but can be ideal for advertisers with desktop experiences
Sponsored InMail
Dynamic Ads
Sponsored Content
Text Ads
3
What is a con of LinkedIn Ads mentioned in the video?
They offer limited targeting options
They have a low conversion rate
The leads are not always sales-ready
They are the least expensive option
4
What is unique about LinkedIn’s Sponsored InMail ad format?
It appears only on desktop
It must feel like a personal invitation
It's LinkedIn's least expensive ad format
It has no frequency cap
5
Why are LinkedIn's Text Ads particularly useful for advertisers?
They're suitable for campaigns with large budgets
They target only mobile users
They guarantee high engagement rates
They're LinkedIn's least expensive ad format
6
Which Twitter ad campaign type is designed to maximize reach and raise awareness?
Followers
Website Clicks
Awareness
Tweet Engagements
7
Which feature allows advertisers to connect with their audience in real-time on Twitter?
Twitter Analytics
Trending Topics
Promoted Tweets
Direct Messages
8
What is the primary benefit of Twitter's advertising platform?
Direct message features
Ability to post unlimited tweets
High number of monthly active users and daily tweets
Free account setup
9
What is LinkedIn Ads known for in terms of targeting?
The best targeting for B2C campaigns
Unlimited free ads for B2B companies
The best targeting for B2B campaigns
The cheapest options for B2B targeting
10
Which LinkedIn ad format is specifically designed for mobile users and appears in the news feed?
Dynamic Ads
Sponsored Content
Text Ads
Sponsored InMail
11
Which ad campaign objective focuses on driving traffic to your website on Twitter?
App Installs
Website Clicks
Awareness
Followers
12
How can you tell if a tweet is an advertisement on Twitter?
It's retweeted more often
It has more likes
It says "Promoted" by the advertiser's name
It appears at the top of your feed
13
On Twitter, what can advertisers leverage to gain new followers based on specific criteria?
Automated Direct Messages
Verified accounts
Profile suggestions
Trending Topics
