A package with information about your brand for journalists

Why does a LinkedIn Video needs subtitles?

Because most users watch videos with sound off

What does ‘Bounce Rate’ measure?

The percentage of visitors who leave after viewing one page

What’s an example of earned media?

A newspaper mentions your company for free

What's the primary goal of influencer marketing?

To use trusted personalities to promote a brand

What's 'A/B testing' used for?

Comparing two versions of a content piece to see which performs better

What's a 'squeeze page'?

A landing page designed to capture a visitor's email or contact details

What's a marketer's worst nightmare?

When your boss says: “Let’s make it pop more”

What word is the term marketing derived from?

Mercatus, meaning 'market-place' or 'merchant' in Latin

What's 'Evergreen Content'?

Content that remains relevant over time

What does 'conversion' mean?

Turning leads into paying customers /getting them to take a desired action

What car is Lotte driving?

A Fiat 500, cause she would like to be Italian

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Duplicate of Marketing Essentials (SR Version)

25 termsStudBud Administration

Test your knowledge on key concepts and strategies in the world of marketing

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
What's a media kit?
A folder filled with press clippings
A promotional item to give at events
A budget to pay for advertisements
A package with information about your brand for journalists
2
Why does a LinkedIn Video needs subtitles?
To prevent users from scrolling past the video
To make the video look more professional
Because dubbing is only for people of the South
Because most users watch videos with sound off
3
What does 'SEO' stand for?
Search Engine Optimisation
Site Experience Obstacles
Social Efficiency Overview
Sales Enablement Outreach
4
What does ‘Bounce Rate’ measure?
How many people revisit a website
The effectiveness of an email campaign
The percentage of visitors who leave after viewing one page
How often a website crashes
5
Which company will join us for next week's MobieTalks?
Dampshop
Skins
Proximus
Via Outlets
6
What's the name of our LinkedIn Newsletter?
The Champion Chronicles
The Backstage Bubble
The Performance Playbook
The Learning Lasagna
7
What's the term for unusual marketing stunts/campaigns?
Guerrilla Marketing
Jungle Marketing
Monkey Marketing
Ninja Marketing
8
What does 'USP' stand for?
Unique Selling Proposition
Ultimate Sales Pitch
Universal Service Policy
Unreliable Server Performance
9
What does 'PPC' stand for?
Personalized Product Campaign
Pizza & Pasta Company
Pay-Per-Click
People Pushing Content
10
Which of these factors affects website SEO the most?
Number of social media shares
Colour scheme
Page load speed
Number of images
11
What’s an example of earned media?
Your company’s sponsorship of an event
A paid influencer’s product review
A newspaper mentions your company for free
A Facebook ad you pay for
12
What's the primary goal of influencer marketing?
To use trusted personalities to promote a brand
To get celebrities to talk about your product for free
To start an online debate about pineapple on pizza 🍕
To make influencers work a real 9-5 job
13
What's 'A/B testing' used for?
Comparing two versions of a content piece to see which performs better
Comparing your strategies with your competitors
Testing two entirely different products to find the most profitable one
Measuring the effectiveness of your marketing strategies across countries
14
What's a 'squeeze page'?
A landing page designed to capture a visitor's email or contact details
A page that puts pressure on visitors to buy immediately
A hidden page accessible only with a password
A webpage that compresses images to save space
15
What's a marketer's worst nightmare?
A coffee shortage
When a campaign goes viral for the wrong reasons
When your boss says: “Let’s make it pop more”
Marketers never sleep, so no nightmares
16
What word is the term marketing derived from?
Marke, meaning 'to sell sheep' in Old English
Mercatus, meaning 'market-place' or 'merchant' in Latin
Marcher, meaning 'to walk fast' in French
Maketos, meaning 'to make it happen' in Ancient Greek
17
What's the name of Stef's favorite football club?
Royal Sporting Club Anderlecht
None of the above.
Club Brugge
Racing Genk
18
What's written on Laura's coffee mug?
Coffee first, emails later.
Non è la fine del mondo, ma quasi.
World’s Best Manager.
Odio tutti.
19
What's 'Evergreen Content'?
Seasonal content that comes back every year
Content that remains relevant over time
Content that get's outdated immediately
Content that requires constant updates to stay relevant
20
Which of these is NOT a common email marketing metric?
Unsubscribe Rate
Engagement Rate
Click-Through Rate
Open Rate
21
What's the name of the bakery in Italy that Stefania is helping with marketing activities?
Dolci di Diego
Obicà
Forno Fornaroli
Il Dolce Cortile
22
What does 'ABM' stands for?
A/B Testing for Mobile
Account-Based Marketing
Automated Brand Messaging
Advertising Budget per Month
23
What does 'conversion' mean?
Turning leads into paying customers /getting them to take a desired action
Changing your brand’s colour scheme to attract more customers
Switching from one marketing strategy to another
When a website automatically translates content for international visitors
24
Which country has Giulia not visited yet in 2025?
Mexico
Austria
Maroc
Belgium
25
What car is Lotte driving?
She does everything by bike and public transport.
A Prius, she is an eco-friendly girl.
A BMW, like almost all Italians living in Genk.
A Fiat 500, cause she would like to be Italian

Duplicate of Marketing Essentials (SR Version) Flashcards | StudBud