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B184 Marketing Review Flashcards | StudBud
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B184 Marketing Review
B184 Marketing Review
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Marketing Concepts
Flashcards
33 cards
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Practice quiz
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Questions
33
Answers
1
Splitting the market into different groups is called....
Market splitting
Market segmentation
Customer sharing
Market share
2
Price skimming is often used by companies like...
Apple
Poundland
Tesco
Coca Cola
3
The market can be segmented by
Gender
Religion
Income
Age
4
Amazon Prime and Apple TV put video rental stores out of business because of the....
Price
Place (distribution)
Promotion
Product
5
Setting a price initially low to get rid of the competition is called
Psychological pricing
Competition pricing
Destroyer pricing
Price skimming
6
Wendy's says their burgers taste better than Burger King or McDonalds using ......
Informative Advertising
Comparative Advertising
Puffery
Persuasive Advertising
7
What type of promotion is this?
Product placement
Internet
Price skimming
Apps
8
United shows a soldier returning home to his family in a commercial using ..........
Comparative Advertising
Informative Advertising
Brand Advertising
Persuasive Advertising
9
Involves finding out information from existing sources
Inside research
Desk research
Existing research
Field research
10
Name that brand
Skype
Snapchat
Ghost perfume
Facebook
11
Demographic Information includes........
hair color
age
income level
height and weight
12
Gatorade offers a new drink priced at 99 cents, then $1.69 later this is an example of .......
Bundle Pricing
Promotional Pricing
Skimming
Penetration Pricing
13
Name the brand
Nescafe
Starbucks
Books n Beans
Costa
14
A Market led company
Assumes their product is unique
Carries out lots of market research
Consumer needs are central to decision making
Has little or no competition for the product
15
An example of Promotional Pricing is .......
Low introductory pricing to eliminate competition
Buy one get one 50% off
Buy one get one free
High introductory price, then lower over time
16
The product life cycle is...
Something all products go through
Introduction Growth maturity Decline
Introduction Selling Maturity Decline
Decline Development Maturity Death
17
Examples of CHANNELS OF DISTRIBUTION
Manufacturer to retailer to consumer
Manufacturer to Consumer
Sea, rail, road, air
Manufacturer to wholesaler to retailer to consumer
18
A product led company
Carries out lots of market research
Consumer needs are central to decision making
Changes their product to meet consumer needs
Assumes that their product is the best on the market
19
Name that logo
Sony
Kodak
Instagram
Cannon
20
The marketing Mix is made up of
Product Price Place Promotion
Production Price Place Promotion
Product Price Promotion
Product Print Place Promotion
21
To extend the products life cycle a business could.....
Alter the packaging
Change the product name
Introduce a new variety
Reduce its price
22
Which price is an example of Psychological Pricing?
$19.00
$19.99
$19.50
$19.25
23
Psychographic segmentation includes.......
urban or rural preference
educational level
married or single
shopping local or at large retailers
24
People recognize the Starbucks label worldwide due to .......
Puffery
Brand Advertising
Informative Advertising
Informative Advertising
25
Name the brand
Tick
Addidas
Nike
Nick
26
£1.99 is an example of
Market pricing
Psychological pricing
Physical pricing
27
Market Share is...
Have lots of sales
Where you sell your product
Sharing your ideas with the market
A businesses % of all the sales in the market
28
Name that brand
Audi
Microsoft
Common Wealth
Olympics
29
What type of promotion is this?
Free samples
BOGOFs
Celebrity endorsement
Product placement
30
Factors to be considered when deciding where to locate
Suitable infrastructure
Government incentives
Parking facilities
Competition
31
Cutco scissors are the most expensive sold. Cutco is proud of the price due to quality.
Focus is on the place
Focus is on the product
Focus is on the promotion
Focus is on the price
32
What does BOGOF stand for?
Bonus for everyone
Bring one get one free
Buy often get one free
Buy one get one free
33
What is an example of publicity?
Tom Brady on a billboard drinking your product.
Tom Brady drinking your product during a game.
Tom Brady appearing on a TV show drinking your product.
Tom Brady drinking your product in a commercial.
