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Unit 8: Price Planning Flashcards | StudBud
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Unit 8: Price Planning
Unit 8: Price Planning
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Flashcards
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Questions
15
Answers
1
Adding your profit margin to the cost of your product is an example of _____________ pricing.
cost-oriented
demand-oriented
psychological
competition-oriented
2
The value a customer places on a good or service is based on its anticipated ____________.
demand
utility (aka satisfaction)
cost to make and market
return on investment
3
An effective price lining policy for Polo hoodies would be?
$50, $75, $100
$5, $5, $5
Two for $50
$20% off
4
Wages, salaries, rent, fees, dues, fares, interest, and rates are examples of _____________.
price
place
promotion
product
5
Charging $6 for upper level stadium seats and $35 for box seats are examples of ______________.
demand-oriented pricing
cost-oriented pricing
everyday low pricing
competition-oriented pricing
6
If a bread company sells 15% of all the bread in an area, it has a 15% market __________.
share
position
objective
goal
7
Offering three bottles of Vitamin C for $15 is an example of ____________ pricing.
prestige
odd-even
multiple unit
everyday low
8
Which of the following is an illegal advertisement according to FTC's rules?
Walmart's bananas are 5% off their original price
Walmart's price for bananas are 5% lower than Giant's price
Walmart's bananas are 50% off but it only has one in stock
Bananas are 5% off their previously advertised price
9
Trade-in allowances go directly to _____________.
wholesalers
retailers
consumers
manufacturers
10
Rolex sells luxury watches for $10,000. This is an example of ____________ pricing.
multiple-unit pricing
odd-even
prestige
everyday low
11
Buying milk even if its price increases means your demand for this product is ___________.
inelastic
elastic
flexible
inflexible
12
Marking up the price of gaming consoles 5% and its games 60% is an example of ____________
optional product pricing
captive product pricing
price lining
bundle pricing
13
Allowing customers to negotiate the price of your product is an example of a _________ policy.
one-price
elastic
flexible
inelastic
14
Eating at competitor's restaurants is an example of which step in price determination?
study competition
determine costs
estimate demand
decide on a strategy
15
Installing a drive-up window at your pharmacy is an example of ______________.
optional services
product's features or benefits
premiums
customer service