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Operations and introduction to marketing quiz Flashcards | StudBud

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Since the 1960's we have entered the 'marketing approach'

Compliance cost refers to:

Operations and introduction to marketing quiz

10 terms·StudBud Administration·4 plays

Main concepts of operations and everything we have covered so far in marketing. PLEASE STUDY if you aren't confident with the questions.

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Questions 10

Answers

1
Compliance cost refers to:
expenses associated with abiding by all legal regulations
costs of a tax that the business cannot get consumers to pay
expenses associated with lawyers fees to create a trade name
2
Since the 1960's we have entered the 'marketing approach'
True
False
3
Why are customised goods different from standardised goods?
B
A
4
Provide a TWO details on an influence for a real life example for a company
Discuss your examples with someone in the class
Discuss your example with someone in the class
5
Supply chain is:
b
a
d
c
6
KPI's are:
Key Personality Influences
Key Performance Index
Key Performance Indicators
7
What did the 'marketing approach' add to its system
take orders online, high quality production
advertised, specifically train sales team
Research needs and wants, adopted the marketing concept
8
What are four factors that marketers need to consider as they influence consumer choice
C
A
B
9
What is missing from this business inputs image?
Capital (finance/investment)
Staff
Government approval of operations
10
What is the main strategic role of marketing?
Profit maximisation
To gain as many customers as possible
To generate social media interest