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SEM I Chapter One Review Flashcards | StudBud
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SEM I Chapter One Review
SEM I Chapter One Review
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Accompanies Cengage Sports/Entertainment Marketing 3E
Flashcards
21 cards
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Practice quiz
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Questions
21
Answers
1
Finding out a group of spectator’s level of income is which function of marketing?
Finance
Pricing
Marketing-Information Management
Selling
2
When marketing involves creation and maintenance, which one of the core functions is this related to?
Product Service Management
Distribution
Marketing Information Management
Selling
3
Distribution can also be identified as another term. Which of the following can distribution be referred to as?
Price
Place
Promotion
Production
4
Which one of the core functions of marketing involves sponsorship?
Advertising
Finance
Selling
Promotion
5
Which of the following is not the purpose of product/service management?
Developing
Maintenance
Designing
Pricing Adjustment
6
Which of the following is an example of distribution in the Sports and Entertainment industry?
How a consumer is able to purchase a ticket
Both B and C
The location an event is held
How much a consumer pays for a ticket
7
What is the result of not producing enough quantities of a product?
All of the above
A warehouse would put the product into a rush production
Consumers would wait patiently
Loss of sales
8
Which of the following is not included in the marketing mix?
Advertising
Distribution
Price
Promotion
9
How can marketing-information management be used in sports and entertainment?
It could be used to make pretty charts of data
It could be used to help determine packaging
It could estimate the right quantities of merchandise
It could can a company one on one with consumers
10
What is the primary focus of marketing?
Advertising
Making a profit
Creating new products
Meeting consumer needs
11
What is the purpose of marketing-information management?
All of the above
It helps predict costumer demand
Estimate the right quantities to produce
Gathering information to improve a business
12
Which of the below describe the basic concepts of marketing.
a) Producing, distributing, pricing and promoting are marketing elemen
a) Satisfy individual and organizational objectives
a) All of the above
a) Planning and executing goods and services
13
In relation to sports and entertainment, product/service management can be applied
Increasing distribution of fan-based sporting gear
Improving events to maintain and increase sales
Promotion of merchandise at live events
All of the above
14
Which one of the following is debated to be one of the core standards of marketing?
Distribution
Promotion
Finance
Selling
15
When pricing a product, prices can be set
lower if the company knows the volume can be sold
to be directly related to the consumer demand
high if the company knows people are willing to buy
all of the above
16
Why is it important to reevaluate your products?
To keep in competition with other companies
All of the above
Products can lose popularity quickly
The product must meet the demands of the market
17
Which of the following is used as a marketing tactic that refers to the amount of times a consumer is exposed to a pro
Timing
Gross Impressions
New Opportunities
Surveys
18
What type of value is placed on the sports and entertainment industry?
Economical
Innovation
All of the above
Emotional
19
The amount of money individuals have available to spend after paying for necessities of life are known as
Fixed Income
Supplemental Income
Combined Income
Discretionary Income
20
The following are examples of demographics:
What type of car a consumer drives
Marital Status and age range
Grades and education level
Amount in the consumers bank account
21
Why is timing influential in sports and entertainment marketing?
Marketers have to plan when to execute their campaign
Limited quantities and availability
It depends on the winning record
Consumers want products available immediately
