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multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas and goods

Assume each country are unique, doing adaptation on products

POP QUIZ 1 IM

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Questions 6

Answers

1
Assume each country are unique, doing adaptation on products
Polycentric
Regiocentric
Geocentric
Ethnocentric
2
multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas and goods
All answers
marketing activities
going abroad
domestic market
3
Their products are superior, no adaptations or changes
Regiocentric
Geocentric
Ethnocentric
Polycentric
4
What are the Characteristics of International Marketing?
2 country, mass production, same as domestic market
attractive product, expensive price
different language, different culture
many countries, unique market, foreign customers
5
What is the EPRG Framework?
suggests that companies must decide which approach is most suitable
competitors concepts
a business strongly believes that it is possible starategies going abroad
concepts for domestic company
6
International marketing refers to any marketing activity that occurs across borders. include licensing joint venture
FALSE
TRUE
NOT SURE
ALL ANSWERS