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2.2 Market Research Key Terms Flashcards | StudBud
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2.2 Market Research Key Terms
2.2 Market Research Key Terms
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OCR GCSE Business 9-1 #Market Research Key Terms
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1
What is a Trial?
a consumer is asked questions about a product or service
a selected small group of customers who give their opinion
a question sheet filled in by a consumer
a test run to see whether customers will buy a product
2
What is Quantitative data?
data based upon qualities
data based upon opinions
data collected that is based upon facts and figures
data based upon quantities
3
What is Secondary Research?
collection of data using a survey
collection of data using research from another organisations
collection of data about the best secondary things
research carried out about desks
4
What is Qualitative data?
data based on opinions
data based on numbers
data based on facts
data based on qualities
5
What is a Questionnaire?
a question sheet filled out during an interview
a question sheet filled in by a consumer
an expert in questions
a test run to see whether customers will buy a product
6
What is a Focus Group?
a selected small group of customers who give their opinion
a question sheet filled out during an interview
a question sheet filled in by a consumer
a test run to see whether customers will buy a product
7
What is Internal data?
data found on the Internet
data already within a business regarding past performance
data about the inside of consumer's homes
data about the structure of a business
8
What is an Interview?
a consumer is asked questions about a product or service
a question sheet filled in by a consumer
a selected small group of customers who give their opinion
a test run to see whether customers will buy a product
9
What is Market Research?
research carried out to find the best place to shop
group of customers at whom a business aims products/services
collection of customer habits data to help decision-making
collection of data about the best market
10
What is Census data?
data collected by a business first-hand
data collected by the government every ten years
data collected by the government every 5 years
a question sheet filled in by a consumer
11
What is Primary Research?
data collected first-hand
data found in a field
data a business finds in a drawer
data given to a business
12
What is a Target market?
place where you might go to purchase targets
group of customers at whom a business aims products/services
data collected first-hand
a consumer is asked questions about a product or service
