Branding and Positioning - 3.03

Whenever possible, an effective brand name should always be

Making an improvement to an established product is called:

The actions a business takes with a brand in order to accomplish its goals are referred to as

Names, terms, symbols, or designs that identify products are called

Every menu item at Panera Bread is considered part of Panera's

M&M introduces M&M Premiums which are higher quality and more expensive.  This is an example of

Narrowing or decreasing the number of product lines carried is called:

Limited number of product lines carried, typically very specialized

The Keebler Elves, Ronald McDonald, and Mr. Peanut are examples of:

A specific model, brand, or size of a product within a line

Which of the following is an example of a trade name?

Which question should be asked by a firm that is trying to decide whether to brand its products

Pharmaceuticals, packaged foods, and vitamins sold more inexpensively in plain packages

In what stage of brand loyalty do people become aware of the brand?

Can any brand name be selected and used by a business?