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Marketing: Final Review Flashcards | StudBud
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Marketing: Final Review
Marketing: Final Review
35 terms
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Flashcards
35 cards
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Practice quiz
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Questions
35
Answers
1
Demographics refer to?
Lifestyle & Interests
Age, Marital Status, Income
where they live
2
When inquiring about a job in a big corporation you should send your
Resume and Cover letter
?
True
False
3
amount that customers will pay for the product
Promotion
Price
Place
Product
4
to inform, persuade, or remind consumers about their product
Place
Product
Price
Promotion
5
A country's ability to produce a product at a lower cost than any other nation....
Absolute Advantage
Advantage
None of the above
Disadvantage
6
Which type of brand would Frito Lay go into..
National
Private
Generic
7
How do you calculate profit?
Expense-Revenue
Revenue-Expense
8
Supply=Demand
Shortage
Scarcity
Equilibrium
Surplus
9
The group that decides if a business will survive....
Lebron James
Business
Government
Consumers
10
the individuals interact in the marketplace to answer the questions is an example of
Private/Free Economy
Mixed Encomony
Controlled/Command Economy
11
Buying a product based on your status and pride is an example of....
Rational
Emotional
12
which marketing function specializes in developing goods and services?
Selling
Product/Service Management
Market Planning
Marketing-Information Management
13
What are the roles of government?
Provider of Services
All of the above
Regulator of Business
Supporter of Business
14
Of the retail sales approach methods, which is the most effective?
Merchandise
Service
Greeting
15
What is the organization and their club colors that is affiliated with Marketing?
DECA(Blue&Gold)
DECA(Red&Blue)
FBLA(Grey&Blue)
FBLA(Red&Blue)
16
Mass Unemployment
Depression
Recovery
Recession
Prosperity
17
..... offered to customer tos satisfy their needs
Price
Promotion
Product
Place
18
Buying a product because it is a safe is an example of.....
Rational
Emotional
19
What is the first step of the selling process?
Suggestion Selling
Pre-Approach
Overcoming Objections
Determining Needs
20
Supply<Demand
Surplus
Shortage
21
High value, low weight products are often shipped by .........
Pipeline
Train
Ship/Boats
Plane
22
What type of advertising media is Radio and TV?
Specialty
Broadcast
Print
23
Geographic's refer to?
where they live
Age, Marital Status, Income
lifestyle & Interests
24
Psychographics refer to?
Lifestyle & Interests
where they live
Age, Marital Status, Income
25
which is one of the economic resources?
Labor
Cash
GDP
Inflation
26
Economic activity slows down
Recession
Recovery
Depression
Prosperity
27
Production starts to rise
Recession
Prosperity
Depression
Recovery
28
Supply>Demand
Surplus
Shortage
29
Expansion or Upswing of economy
Recovery
Prosperity
Depression
Recession
30
what is the first step of the selling process?
Overcoming Objectives
Pre-Approach
Determining Needs
Approac
31
Satisfying the customers needs...
Marketing Mix
Marketing Concept
32
which of the following are public goods paid for by taxes?
Public Education
National Defense
Streets and roads
all of the above
33
Identifying internal strengths and weaknesses is a function of what type of analysis?
SWAT
TIME
SWOT
SOWT
34
The rivalry amongst sellers for the customers dollars.....
Equilibrium
Consumers
Broadcast Media
Competition
35
includes the location and methods of distribution
Product
Place
Promotion
Price