IB - Ch 17 Final Review (Goods & Services for a Global Market)

Question 1

When do companies discontinue products?

Accepted Answer

Declining sales

Question 2

True or false: Services are tangible

Accepted Answer

False

Question 3

What is an example of secondary data?

Accepted Answer

Library index

Question 4

Where do more people work in the US?

Accepted Answer

Service industries

Question 5

More than half of new products fail

Accepted Answer

True

Question 6

What is considered most important for packaging?

Accepted Answer

Customer attention

Question 7

True or false: Shopping goods require brand comparison

Accepted Answer

True

Question 8

Boba (aka pearls/taipioca) is made from

Accepted Answer

Cassave root starch

Question 9

True or false: Generics are non-name brands

Accepted Answer

True

Question 10

Shoppers generally spend a lot of time doing brand & price comparisons when buying a convenience good?

Accepted Answer

False

Question 11

True or false: Frozen foods are a product line

Accepted Answer

True

Question 12

What is an example of a specialty good?

Accepted Answer

Jewelry

Question 13

True or false: Test market is experimental research

Accepted Answer

True

Question 14

True or false: National brands can become global

Accepted Answer

True

Question 15

True or false: Electronic products have short life cycles

Accepted Answer

True

Question 16

What is a focus group used for?

Accepted Answer

Qualitative research

Question 17

True or false: Primary data is always better

Accepted Answer

False

Question 18

Can services have brand names?

Accepted Answer

Yes

Questions 18