4.00 Marketing PP Review

There is an even number of points on the low, or negative side as there is on the high side

Premiums that manufactors give to retailer for buying certain amount of product

Individualized - one on one selling

Used in promotion to entice customers to purchase a product Example: Monopoloy at McDonald's

Aiming promotional efforts at customers to encourage them to ask the retailer for the product

In-store displays and signs

Scale commonly involved in research that employs questionnaires - might use disagree/agree

Items offered free or at a minimal cost as a bonus for purchasing a product

Promotional strategy that gives customers the opportunity to meet the celebrity endorser

Consumer discount in which a portion of the purchase price is returned to the buyer in cash

Frequent buyer programs, reward customers for making multiple purchases

Money given for old models of products when a new model is purchased

Promotional technique designed to entice customers by showing how a product may be used.

A formal meeting in which one or more persons question, consult, or evaluate another person

Advertisements by retailers that include the specific mention of manufacturers

Rating scale designed to measure the connotative meaning of objects, events, and concepts.

written price reductions/certificates used to encourage consumers to buy a specific product

Act of recording an event, characteristic, behavior detected with an instrument

Promoting only the product to customers. 

Data that was collected by someone else or for a purpose other than the current one.

Free and Improves corporate Image

Dealers are given incentives to push the manufacturer's product into the hands of consumers

Consumers exchange an old product for a new model

Small sizes of a new product given away to potential customers

Exhibitions where companies associated with an industry gather to showcase their products

All of these are examples of Sale Promotions except

a useful item given free to consumers that carries the name or logo of the company 

All are examples of advertisements except

a form of sales promotion that offers prizes based on a chance drawing of entrants' names

Representative group of people questioned together about their opinions on consumer products

Promotions that require skill or ability to compete for prizes

Marketing tool often dubbed a "circular" and found extensively in Sunday newspapers

Data collected using hands-on tools such as interviews or surveys

Money offered to channel intermediaries to encourage them to sell the products

Promoting the company to customers

Technique for finding out self-reported attitudes or behaviors, by questioning a random sample

Small text file which contains a unique ID tag, placed on your computer by a website.