process of getting products to consumers

What is mass production

using technology & assembly lines to make large quantities of same products

When were marketing concepts first used

before the 18th century (1700s)

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MKT 1-6 Review

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Questions 15

Answers

1
When did new opportunities in marketing start to occur for women and minorities
the sales orientation era
the Gen Z era
the marketing orientation era
the modern-day era
2
What is distribution
the mass production of products for consumers
strategic pricing of products
increased demand for products
process of getting products to consumers
3
What most led to competition among businesses
brand awareness
mass production
distribution channels
consumer demand
4
What is production?
the creation of usable goods
the branding of products and services
the delivery of usable goods
the promotion of products and services
5
Which of the following is a marketing function?
mass production
management
customer service
competition
6
During which era did businesses begin to focus more on communication, persuasion, and branding
sales orientation era
mass production era
marketing orientation era
media promotion era
7
What did companies focus on during the Industrial Revolution
communication & branding
production & distribution
promotion & advertising
research & pricing
8
What most influenced marketing in the 1990s?
mass production
World Wide Web (Internet)
consumer demand
global distribution channels
9
What is mass production
use of promotion & advertising to make large numbers of consumers aware
use of channel management and distribution to deliver large quantities
use of branding to communicate with a large number of consumers
using technology & assembly lines to make large quantities of same products
10
Which was the primary form of advertising in the Sales Orientation era (1920s - 1940s)?
Television/Film
Newspaper/Magazine
Mailed coupons
Online
11
When were marketing concepts first used
after the 19th century
during the 18th century
before the 18th century (1700s)
during the 19th century
12
Which word is synonymous to a company’s brand
reputation
competition
distribution
promotion
13
Form of promotion that businesses use to call potential customers’ attention to the products or services they sell
internet
advertising
competition
planning
14
What is the main difference between marketing today and marketing that took place more than 30 years ago
use of mass production
use of distribution channels
use of technology
use of promotion
15
When did businesses start to create departments focused solely on marketing
1990s - 2000s
1700s - 1800s
1950s - 1960s
1900s - 1920s

MKT 1-6 Review Flashcards | StudBud