SCTP Search Marketing Quiz

Question 1

Which of the following is TRUE about the importance of using keyword research in SEO? (multi-select options)

Accepted Answer

Generate new content ideas, Understand user behaviours, Understand competitive landscape

Question 2

Micro-moments are when a searcher seeks to fulfil needs on our mobile phones instantly & effortlessly.

Accepted Answer

True

Question 3

Which of the following statement is/are TRUE? Select all that apply.

Accepted Answer

A search engine spider is a program that collects info about websites, Websites are connected to each other by hyperlinks

Question 4

Which of the following use keywords to identify relevant web content and rank web pages appropriately?

Accepted Answer

Search Engine Optimisation

Question 5

Which of the following are offline keyword research strategies Adidas uses to reach its youth? (multi-select options)

Accepted Answer

Do social listening on their social media on what youths are keen on, Adidas conducting a street survey, Adidas website posters, Brainstorming by Adidas marketing team

Question 6

Keyword research is the cornerstone of Search Engine Optimisation (SEO) and pay-per-click campaigns.

Accepted Answer

True

Question 7

Ads on Google Search Results Page are known as __________

Accepted Answer

Paid Listings

Question 8

Identify the long-tailed keywords (more than one answer)

Accepted Answer

New Balance Valentine’s Day promotions, Nike’s marathon running shoes, Nike Yeezy for sale

Question 9

Identify the two types of SEO.

Accepted Answer

Off-page and on-page

Question 10

Which of the following are online keyword research strategies? Select all that apply.

Accepted Answer

KeywordSheeter.com, Google Ads Keyword Planner, Google Autocomplete

Question 11

DBS uses Pay-Per-Click (PPC) advertising to reach professionals effectively for its new investment products to...

Accepted Answer

Achieve high returns on its investment in PPC from Linked-in Ads, Reach target segments on a large scale quickly, Compete effectively with other competitors like UOB and OCBC

Question 12

Which of the following is TRUE when a youth searches for sports gear online?

Accepted Answer

67% of click-throughs on the 1st page will occur within the first 5 listing

SCTP Search Marketing Quiz

Questions 12

SCTP Search Marketing Quiz

Questions 12