MARKETING MANAGEMENT PRELIM EXAM

"the shared experiences, stories, beliefs, and norms that characterize an organization" is also known as _____.

Environmental threats are classified according to _____.

Wants are basic human requirements.

The increased attention to physical fitness and wellbeing, especially in the under 30 group, is an example of a _____.

A company's marketing information system should be a cross between what managers think they need, what managers need and

The "traditional household" consists of a husband, wife, and children.

The task of any business is to deliver ________ at a profit.

"Creative Destruction" refers to _____.

Characteristics such as age or education are examples of:

Travelocity offers the best range of services to travelers. This is an example of a company pursuing the _____ strategy.

SWOT analysis refers to an analysis of a company's _____.

Holistic marketing incorporates internal marketing and societal marketing.

Michael Porter has proposed four generic strategies that provide a good starting point for strategic thinking.

Master marketers focus on the customer and are organized to respond effectively to changing customer needs.

Which of the following is NOT one of the four components of holistic marketing?

What strategy that involves entering into a new market or industry that your business does not currently operate in?

A fad is _____.

The _____ is the central instrument for directing and coordinating the marketing effort.

The marketing of Walt Disney's Magic Kingdom is good example of _____ marketing.

Many poor nations are doing little about pollution largely because they lack the funds or the political will.

A negative demand state refers to consumers who _____.

The traditional view of marketing is that the firm makes something and then sells it.

The main demographic force that marketers monitor is population.

Plan specifying marketing tactics including product features, promotion, merchandise, pricing, sales channels, & service

Jollibee foods Corp buying Mang Inasal is an example of _____.

_____ are wants for specific products backed by an ability to pay.

Which of the following is NOT a major decision made by marketing managers?

"Build better mousetrap and the world will beat a path to your door." This statement embodies which marketplace concept

Royal Bank track and analyze every transaction made by its customers to garner fresh insights. This technique is called?

A subculture consists of _____.

In order to be successful marketers create needs.

The _____ environment is composed of laws, government agencies, and pressure groups.

"People buy whatever soap is cheapest so I try to find ways to achieve high manufacturing efficiency to reduce price."

The potential market is the set of consumers who have interest, income, and access to a particular offer.

Consumers start purchasing the product less often, or not at all.

Section in the marketing plan that presents relevant background data in the macro-environment is called _____.

Building long-term connection with key constituents in order to earn and retain their business is the aim of _____.

The last section in a marketing plan should contain _____.

Marketing plan should open with a brief summary of the main goal and recommendations. This is called situation analysis.

The first step in the business unit strategic planning process is program formulation.

A company's organization consists of its _____.

Marketing is the activity, set of institutions, & processes for _____, _____, ____, and _____ offerings that have value.

Marketing is more "art" than "science."

Firm must monitor six major forces: demographic, economic, social-cultural, natural, technological, and political-legal.

Which of the following is NOT one of marketing's "four Ps"?

___________ hold that consumers will prefer products that are widely available and inexpensive.

Crocs clogs and fidget spinner are examples of a _____.

A prospect is someone seeking a response from another party, called the marketer.

Which of the following is NOT a major decision made by marketing managers?

An SBU refers to _____.