Speech

Ethos appeals to _________ and credibility (believability).

"Join the thousands who have already switched to our service and are saving money!"

This advertisement is using which of the following...

If everyone else is doing something or owns a particular item, you should too, so that you are not left behind.

A commercial featuring statistics and facts is using this appeal...

"Our product is recommended by 9 out of 10 experts in the field."

Using positive and "glittery" loaded words so that people feel good about their beliefs, purchases and opinions.

What are Pathos?

"Doctors recommend getting a flu shot every year to stay healthy."

Appeal to logic and reason

"If you don't get this insurance you could lose everything in a disaster!"

You cannot put a price on your safety. That is why you should buy this state-of-the-art home security.

Researched Info. and evidence gives the author credibility and provides logical connections for the audience

This appeal is linked to credibility.

"Feel the power of innovation with our latest gadget."

Our company has been around almost 150 years. We are the industry's leader when it comes to engines.

v

This advertisement is using an example of...

Appeal to Ethics and Credibility

When a celebrity endorses a product rather than an expert, people are more likely to act on emotions.

Creating fear in someone to convince them to believe something they otherwise might not, convince them to buy a product

Studies show that students who sleep at least 8 hours per night score 15% higher on tests

This advertisement is using which of the following...

An author or speaker establishes credibility when he/she is an expert in the field

"Imagine the joy of owning a car that never breaks down."

"Make the world a better place"

Using facts, figures, statistics

"If you don't wear your seatbelt, you could get really hurt in an accident."

"If you don't get this insurance you could lose everything in a disaster!"

The advertisement is using which of the following...

"Millions of people use this app everyday! Don't get left behind!"

Is this an appeal to Pathos?

Appeal to emotions

Authority or credibility of the speaker; important figure, celebrity, professional in the field