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Mass Communication - DSA 3 Flashcards | StudBud
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Mass Communication - DSA 3
Mass Communication - DSA 3
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Questions
15
Answers
1
What is the main role of advertising in mass communication?
Persuading audiences to buy products or services
Restricting media access
Entertainment only
Sharing personal opinions
2
How does mass communication impact politics?
It has no impact on political decisions
It only entertains politicians
It influences elections and public policies
It reduces voter awareness
3
What is a key characteristic of Public Service Announcements (PSAs)?
They focus on entertainment
They are used only in print media
They promote commercial brands
They deliver short, impactful messages on social issues
4
What is a key characteristic of strategic communication?
Building trust and open dialogue
One-way messaging
Ignoring crisis management
Avoiding stakeholder concerns
5
Which of the following is NOT a type of communication?
Artificial
Impersonal
Group
Interpersonal
6
How did Barack Obama’s campaign revolutionize political communication?
By relying solely on print media
By effectively using social media platforms
By ignoring digital marketing strategies
By avoiding direct voter engagement
7
What role did social media play in the Arab Spring?
It had no influence on the movement
It was used for organizing protests and raising awareness
It was used to suppress activists
It only spread misinformation
8
What is the primary purpose of mass communication?
Small group discussions
Sharing information with a large audience using technology
Private conversations
Face-to-face discussions
9
What is a major challenge in mass communication today?
The decrease in mass media usage
The spread of misinformation
Increasing cultural awareness
The rise of digital platforms
10
What is an example of mass communication?
A text message between two friends
A television news broadcast
A professor giving a lecture to five students
A small office meeting
11
What is the correct sequence in the process of communication?
Message → Feedback → Encoding → Decoding → Channel
Decoding → Encoding → Channel → Message → Feedback
Encoding → Message → Channel → Decoding → Feedback
Channel → Encoding → Decoding → Message → Feedback
12
Which of the following is NOT a function of communication?
Entertainment
Informative
Restrictive
Persuasive
13
What was the significance of Franklin D. Roosevelt’s Fireside Chats?
They were social media posts about policy updates
They were radio broadcasts that reassured the American public
They were informal conversations with his advisors
They focused only on economic policies
14
What is a key role of mass communication professionals?
Restricting public access to information
Avoiding public relations responsibilities
Minimizing advertising efforts
Gathering and disseminating news
15
Which of the following is an example of persuasive communication?
News reports
Educational lectures
Political campaigns
Weather forecasts
