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Digital Marketing Basics Flashcards | StudBud

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Digital Marketing Basics

14 terms·StudBud Administration

Test your knowledge on key concepts and strategies in digital marketing

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Questions 14

Answers

1
In digital marketing, a conversion occurs when:
A website changes its design
An ad is displayed to a user
A visitor reads a blog post
A user completes a desired action like making a purchase
2
Which KPI does NOT demonstrate engagement?
likes
sales revenue
retweets
followers
3
What is a Landing Page?
Index page
Designed for virtual customer conversation
Is the lead capture page
Advertisement
4
What is the Cost per Conversion?
$0.21
$3.42
$4.82
$1.85
5
Choose awareness KPI's
Sales, Revenue, Clicks
Views, Impressions, Clicks
Views, Impressions, Unique Users
Leads, Impressions, Clicks
6
What is retargeting?
Social media posting
Connecting with past visitors
Email marketing strategy
New customer acquisition
7
What is a landing page?
Contact page
Home page
First page of a site
Page after clicking a link
8
True or false: SSL ensures website security.
True
False
9
Which is a type of e-commerce?
B2B
D2C
C2A
B2D
10
What part of the URL is the Domain Name?
3
2
5
6
11
Which is a benefit of mobile apps?
Limited functionality
System resource access
No installation needed
Web access
12
What is the primary role of AI in digital marketing today?
Personalizing customer experiences
Increasing email open rates
Reducing marketing costs
Automating social media posts
13
How is cost per conversion calculated?
Conversions / Click Through Rate
Cost / Conversion
Clicks / Conversions
Clicks / Cost Per Click
14
What does KPI stand for?
Knowledge Performance Index
Knowledge Process Indicator
Key Performance Indicator
Key Product Insight