Unit One Review

Athletes are often considered to be particularly effective promoting products related to their

Which of the following usually is a characteristic of the sport/event industry

What might a sports organization offer a business to encourage that business to sponsor event?

The most basic distinction between goods and services states that goods are ______ products.

A person responsible for matching up corporations with events has a career in

The relationship between a sponsor and a sport entity is often described as a

What often transfers from a sport team to the city it calls home

The basis for the licensing process is

Most sport/event products are classified as

A characteristic of an event is that it is produced and consumed

Promoting & selling an intangible product that is immediately consumed is a characteristic

Which of the following is considered a benefit

Team related factors that affect brand equity include

Which market activities involves responsibility for a sport org. licensing activities:

The ultimate purpose of branding in sport/event marketing is to:

The purpose of communicating with customers is to

If Coke is the only soft drink sponsor of your favorite team, Coke is considered a_____ sponsor

_____ are the most important considerations when designing a basketball team’s logo

Which of the following is an example of marketing the sport event

What is the purpose of sanctioning bodies?

Which marketing acts. involves writing press releases & organizing news conferences

Which of the following is a characteristic of an effective sport/event logo?

pro football expansion team is established in a community, the economic impact might result in

Twitter, government websites, blogs and Angie’s List are considered

A sports agent typically needs what type of education

A baseball game broadcast on the radio is an example of

Sports marketers have advantage over all other types licensors in the international market b/c

Tatiana takes her lucky tennis racket to be restrung. What products is she consuming

Which marketing function involves creating the correct product mix for a business?

The core benefits to customers who purchase sport products include entertainment, health, and