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Hospitality 7 Tourism 3.03-3.04 Test Review Flashcards | StudBud
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Hospitality 7 Tourism 3.03-3.04 Test Review
Hospitality 7 Tourism 3.03-3.04 Test Review
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3.03-3.04 Test Review
Flashcards
35 cards
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Practice quiz
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Questions
35
Answers
1
To give hang gliding lessons, the climate
most
imprtant to consider for destination of business
Population
Vegetation
Wind
Sea life
2
How is a motel positioning itself when it emphasizes a good value and low rates
By price
By quality
by location
By amenities
3
What form of promotion when property offers chance to win free lodging for one night
Sales promotion
Public relations
Product placement
Personal selling
4
Which place is a continent
Africa
Hawaii
France
Maine
5
Type of mkt. segmentation a tour company uses to focus on developing Alaskan tours & cruises
Psychographic
Demographic
Organic
Geographic
6
To whom do retail travel agencies sell hospitality and tourism products
Wholesalers
End users
Producers
Marketers
7
Hotel sent special offer to its Twitter followers. Which method of mkt communications was used
Word-of-mouth
Social media
Print advertising
Opt-out email
8
What is an important component of a hospitality business's positioning strategy
Business plan
Unique selling proposition
SWOT analysis
Diversification portfolio
9
Convention hotel salesperson needs to do to obtain a contract for large business conference
Ignore complaints
Ask for referrals
answer objections
Provide a demonstration
10
Which type of marketing involves booking a tour on a website
Interactive
affinity
Niche
Multilevel
11
Type of advertising a resort is using when it sends a postcard to its former guests
Direct mail
Specialty
Mass advertising
Out-of-home
12
Type of printed materials travel agents use as sales tool when selling vacation packages
Product samples
travel videos
Wholesale pricing guides
Promotional brochures
13
What should travel agents explain to clients traveling to different parts of the world
Import laws
Zip code systems
Local ordinances
Time zones
14
A client wants to book a cruise. What is the
most
Appropriate action for the travel agent
Determine the client's needs and preferences
Have the client complete an extensive questionnaire
Give the client several brochures to take home and review
Recommend the cruise package that pays the best commission
15
Only 2 oceanfront suites left. Book your trip as soon as possible. Type of sales close used
Standing room only
Direct
Bonus
Assumptive
16
Ad medium a tour operator should use to reach selective local audiences at low costs
Radio
Direct mail
National television
Regional newspaper
17
What is a primary factor that contributes to land pollution at tourist destinations?
Improper waste disposal
Airline fuel emissions
Water-level changes
Smoke-stack filters
18
Mountain regions colder climate & snow. Hospitality & tourism businesses
most likely
successful
Sled manufacturers and alligator farmers
Snowmobile manufacturers and snorkeling instructors
Snow ski resorts and snowboard retailers
Ice skating rinks and swimwear manufacturers
19
What should travel agent communicate to her clients about traveling through several time zones
destinations in diff time zones enhances energy levels
Destinations in diff time zones alters sleep patterns
Destinations in diff time zones improves fine motor skills
Destinations in diff time zones increase attentiveness
20
Travel agents need to do what to help clients make decisions about which travel products to buy
Describe the safety factors of a product
Explain the tangible features of a product
Create a positive image of a product
Focus on the price of a product
21
What does an effective unique selling proposition do for a tour operator
Ensures that tourist purchase the tour product
Maximizes the tour operator's efficiency
Stimulates interest in the tour product
Enables the tour operator to set financial goals
22
Question travel agent asks to determine needs of cusomers to book on appropriate cruise
"Where are you interested in going on cruise"
"Why do you want to take a cruise"
"Why do you want to go on a cruise during this time of year"
"do you like to spend a lot of money on vacation"
23
The
best
example that demonstrates concept of suggestive selling in the hospitality industry
Motel employee advises guest to check out by 11 am
Convention hotel gives guests free shuttle service to plane
Guest asks hotel employee to change arrival reservation date
Reservationist asks guests about changing king room to suite
24
The foundation of a unique selling proposition for a hospitality and tourism business
Differentiation
Standardization
Saturation
Customization
25
Service travel agent recommends to clients who want to leisurely tour 3 states
High-speed train
Motor coach
Car rental
regional airline
26
Chemical runoff is a factor affecting health of Barrier Reef & sea life. Environmental threat?
Natural disasters
Land erosion
Water pollution
Climate changes
27
Guided bus tour ages 55-70 yr old couples-income $60,000 to $100,000. Market is segmented by
Demographics
typographics
Psychographics
Geographics
28
Type of mkt involves a 3 day cruise offering classes for women who enjoy cooking Italian food
Mainstream
Progressive
Niche
Demographic
29
Flight departs 8:30 for Denver which is time zone 2 hrs behind.Travel time 3 hrs.Time arriving
11:30
8:30
10:30
9:30
30
What is the primary goal of promotion in hospitality and tourism industry
To identify product segments
To create product demand
to develop distribution strategies
To monitor similar businesses
31
How amusement park positioning a new roller coaster ride-using ride's physical characteristics
Status
Attributes
Quality
Value
32
Coastal sites have building codes near coastline. What is the result of land changes there
Beach erosion
Mudslides
Hurricanes
Air pollution
33
What imaginary line is the dividing point for two calendar days
Northern longitude
Equatorial latitude
International Date Line (IDL)
Greenwich Mean Time (GMT)
34
New Orleans on land below sea level at Gulf of Mexico. Natural hazard
most likely
to happen
Tornado
Avalanche
Earthquake
Flood
35
What is an important aspect of selling hospitality and tourism services
Obtaining testimonials
Focusing on competitors' weaknesses
Explaining product benefits
Encouraging word-of-mouth promotion
