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Chapter 5
Chapter 5
15 terms
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COMMRC 0320
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Terrestrial TV had traditionally been the norm, but today more than two-thirds of homes get TV via cable or satellite.
True
False
2
Time shift is letting viewers stream video via the internet.
False
True
3
Movies offered entertainment primarily, though cultural transmissions were of value.
True
False
4
In 1928, which animated hit by Walt Disney introduced Mickey Mouse?
Steamboat Willie
Big Bob
Drivin' Dan
Airplane Tom
5
Primary profit sources for films are United States Box Office Revenue, DVD & Blu-Ray Sales, and Product Placement.
True
False
6
Who was Louis Daguerre?
He was a famous photographer who was known for his civil war images
He was the inventor of the daguerreotype
He was a famous feared movie mogul who renovated many theaters
He was a film maker known for making many black and white films
7
User-Generated media (UGC) is content created by the general public for distribution by digital media.
False
True
8
Product placement is advertising in which the product or service is featured obviously in content otherwise without ads
True
False
9
What is considered to be the earliest form of "photography" (note the quotation marks)
The Alt Taswir, created by an unknown Iraqui scientist in the 3rd century
The Daguerreotype, created by Louis Daguerre in 1839
The Cameraographer, created by Mathew B. Brady in 1822
Camera Obscura, created by unknown person in the 5th-century B.C.E
10
Cord-cutters are people who never grew up with cable TV and get their services through wireless streaming providers.
True
False
11
"A March 2016 study ... found that ____ percent of U.S. consumers binge-watch TV, averaging ____ episodes per sitting."
75, 3
70, 5
35, 8
50, 10
12
Which of the following people is not one of the Hollywood movie moguls?
Marcus Leow
The Warner Brothers
Jimmy Stewart
Walt Disney
13
What is the purpose of a lead in a news story?
To provide background information
To grab the reader's attention and interest
To summarize the entire story
To express the author's opinion
14
Which of the following are entertainment sources upon which many movies are based upon?
Comics
All of the above
Novels
Popular TV Series
15
Which of the following describes the typical order of movie exhibition windows in the correct chronological order?
D
B
C
A
