SBM Ch. 10 & 11 Mid-Term Review

Selling the same product to different customers at different prices is known as:

Reactive public relations occurs when a company presents itself positively to build image.

A logo always includes the brand name so consumers know which company it is.

Wholesalers can also be distributors and sell to retailers.

A company wants to make a major announcement that would affect a large # of people. Strategy?

Growth stage includes the MKT being saturated w/the product & intense competition for customers

An indirect distribution channel is 1 where goods/services go directly-Manufacturer to end user

Nike's "Just Do it" is an example of which of the following?

A paid product demonstration that runs on TV & is longer than a regular commercial is a(n):

Creating demand for a product before the product is available is known as preselling.

Distribution increases the prices charged for goods and services.

Coupons, rebates, and samples are used as part of which of the following promotional elements?

Which of the following can a Biz Owner do to the $ of a product if demand is up & supply low?

Which of the following is NOT a part of the promotional mix?

A company's fixed expenses change based on the activity of the business.

The % of the total sales of a specific product that one company conducts is the company's:

Setting prices high to convey quality & status, like high-end fashion is prestige pricing.

Traditional advertising includes print and broadcast media.

In which product life cycle stage are sales low and cost to create the product high?

Of the following choices, which is not an unfair pricing strategy?

All promotional elements are used at the same time during a promotional campaign.

The point at which a company's sales equal expenses is the company's:

The process of finding potential customers is known as prospecting.

The type of communication used to motivate people to buy a product or service is:

The four Ps of marketing are price, promotion, place, and product.

Building a prototype is part of which of the following product positioning strategies?

A picture, design, or image that is associated with a brand is a(n):

Combining 2 or more services or products for 1 price is which of the following psy $ techniques

Four stages of buying process a customer goes through are: attention/interest/discovery/action

The cost of a product can be increased because of the packaging of the product.

Magazines, newspapers, & radio are all examples of which of the following in a promotional mix?

Promotion of the company itself, rather than a particular product/service, the company is using

Facebook, Instagram and Snapchat are all examples of: