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ESB Guiding Test Section 1 Flashcards | StudBud
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ESB Guiding Test Section 1
ESB Guiding Test Section 1
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1
What does SWOT Analysis stand for?
Sales, Weaknesses, Anti, Time
Strength, Weaknesses, Opportunities, Threats
Strength, Weaknesses, Analysis, Threats
Strength, Weaknesses, Options, Threats
2
Which Two characteristic represent a business opportunity (choose 2)
Scarce Resources
Market Saturation
Identified Target Market
Scalability
3
What are 5 steps of Marketing Research Process
Collect Data, ResearchPlan, IdentifyObjectives,AnalyzeData, PresentFindings
Collect Details, Develop Prototypes, Identify Buyer, Analyze Date, Sale
Focus, Objective, Research, Data Presentation, Present Findings
Focus, Plan, Present, Analyze, Sale
4
Customer Acquisition cost: a quantitative performance/quality because quantifies the cost of acquiring a new customer
True
False
5
Corporations can raise money by
Going bankrupt
Sell the whole company
Selling Stock
Crowd Fund
6
What are two items that are considered fixed cost on a business plan? (Choose 2 choices)
Rent
Commissions
Insurance
Credit Card Payments
7
Which of these options can be copyrighted?
ArtisticWork: poetry, novels, movies, songs, computersoftware, architecture
procedures, processes, lists of ingredients,
names, titles, slogans, short phrases
Original work of authorship: Literary, Musical, dramatic
8
Distributions Channels are everything except:
Distribution channel includes retailers, wholesaler, e-commerce
Direct Distribution is a sale between the manufacturer and the consumer
Indirect Distribution channels where manufacturers uses wholesaler to sell
Distribution channels are ways to hold onto products
9
LLC profits and losses are passes through the personal income of the LLC owners
False
True
10
Churnrate:quantitative performance/quality criteria % of customers who stop using product/service over a given period
False
True
11
Which budget should you add the Cost of rent
Sales Budget
Financial Budget
Capital Budget
Operating Budget
12
Sales channels where brands manufacturers, resellers sell their products in bulk to various markets for onward sales
Direct to consumer
B2C or Business 2 Customer
Wholesale
Retail
13
Customer feedback:qualitative performance/quality criteria- it's based on subjective opinions experience and preferences
False
True
14
Sole Proprietors have limited Liability
False
True
15
Which of the sources are examples of primary market research?
Facebook ads research, Focus groups, interviews
Interviews, Field Research, Focus Groups
Trade journals, Interviews, Book reviews
Google, Yahoo, Hotmail
