Business Policy

Hopes of converting them from potential customers to current customers

Competition between companies easy to enter new market impossible to keep competitive advantage

VRIO

Agreement between two or more parties to pursue a set of agreed upon objectives

Tool to create inclusiveness in the value chain by including the poor as suppl chain partner

Protect its market share by offering superior quality, low prices and strong customer service

A proportionate saving in coasts gained by increased level of production

Companies offers a low price to stimulate demand and gain market share.

Cost or benefit that affects a party who did not choose to incur that cost or benefit

Establishing a competitive advantage by having the lowest cost of operation in the industry.

Action of defending, gathering, analyzing, and distributing intelligence about products

There is no single or small group of companies which dominate the industry

Information over events and their relationships within an internal and external environments

Economic factors that make different products more cost effective

Partnership of similar companies in similar industries who pool their resources to gain benefit

Refer to the use of debt to require additional asserts

People who research to identify business needs then determine solutions to those problems.

Favorable to a market segment which could include a product, service or business idea.

The action or process of differentiating

Companies control a majority of the market for a particular product or product type