Sport/Event Sponsorships

Question 1

Proper exploitation of sport/event sponsorships encourages

Accepted Answer

people to buy products

Question 2

Guilt by association, a striking team, and a team having a losing season are sponsorship _____

Accepted Answer

risks

Question 3

How is sponsorship success measured?

Accepted Answer

Return on investment

Question 4

Why is sport sponsorship one of the fastest growing promotional activities today?

Accepted Answer

People are receptive to companies that sponsor their teams

Question 5

Who benefits from an effective sport/event entity sponsorship?

Accepted Answer

Sponsor, sport/event entity, and fans

Question 6

Small, local businesses sponsor local teams rather than national teams because

Accepted Answer

They want to reach the people who buy their products.

Question 7

Giving away logo hats, T-shirts, and other specialty advertising products during an event

Accepted Answer

exploiting the sponsorship

Question 8

Sponsorship info, cost, marketing opportunities, and audience demographics

Accepted Answer

included in a sponsorship proposal

Question 9

What must small businesses have to compete with larger businesses for sponsorship opportunity?

Accepted Answer

Budget

Question 10

Coca-Cola is the only soft-drink sponsor of your favorite team

Accepted Answer

exclusive sponsor

Question 11

Which of the following is an example of ambush marketing:

Accepted Answer

Nonsponsoring business broadcasting commercials during event

Question 12

When too many sponsors are involved with an event

Accepted Answer

sponsorship clutter

Question 13

Which of the following would NOT be a business’s sponsorship goals

Accepted Answer

Encouraging competition

Question 14

Factor that should receive most attention when choosing a sport entity representing a business

Accepted Answer

The interests of the business's target market

Question 15

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

Accepted Answer

Brand recognition

Question 16

An athlete, a team, or a league are examples of

Accepted Answer

sport entities.

Question 17

A business may try to ______ with the sport entity when sponsorship proposals aren't acceptable

Accepted Answer

negotiate

Question 18

The relationship between a sponsor and a sport/event entity is often described as a

Accepted Answer

partnership

Question 19

Sponsorship opportunities are available only to large businesses in major cities

Accepted Answer

False, opportunities exist everywhere and in all sizes.

Question 20

A formal contract is the preferred form of agreement between sponsor and a sport entity b/c it

Accepted Answer

is legally binding

Questions 20