Social classes are...

ordered and permanet divisions in a society.

The stages in the adoption process are: ____

awareness, interest, evaluation,trial, adoption

tradition bound, suspicious of change.

fits the values and experiences of potential consumers.

studbud

CONSUMER BEHAVIOUR

20 termsStudBud Administration681 plays

Content review

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
____ Include some but not all of the same things.
opposite
change
overlap
living
2
Interest: ___
the characteristics of a new product.
The consumer seeks information about new products.
an increasing number of people.
The degree to which the innovation appears.
3
____ are always trying to spot cultural shifts to discover new products.
Basic values
Founding nations
Marketers
Target market
4
_____ group identity by race or nationality
visible minority
linked
make stronger
ethnic group
5
______ set of basic values, perceptions, wants and behaviour learned by a member of society
Culture
Society
Subculture
Target market
6
Evaluation
Trying new ideas at some risk.
Considering whether trying the new product makes sense.
Perceiving potential consumers
Adopting new ideas early but carefully.
7
Social classes are...
attractive markets for convenient services
less likely willing to think of themselves.
ordered and permanet divisions in a society.
values and beliefs in a community
8
To come near : ___
hurdle
seek
laggard
approach
9
People differ greatly in ___ readiness to try a new product
our
her
their
his
10
Consumer purchases are _____ strongly by four imprortant characteristics.
influencing
have influenced
to influence
influenced
11
_____ include nationalities, religions, racial groups and geographic regions.
Subculture
Social Class
Culture
society
12
The stages in the adoption process are: ____
Innovation, psychological, evaluation.
Awareness, adoption, compatibility, complexity, interest.
social, psychological, cultural, personal.
awareness, interest, evaluation,trial, adoption
13
laggards
tradition bound, suspicious of change.
Try new ideas at some risk.
The innovation is difficult to understand or use.
adopt innovation after a majority of people have tried.
14
____ people born after World War II
Early boomers
Baby boomers
not flexible
residing
15
_____ form the majority of-
visible minority
distinct
dominate
reinforce
16
Compatibility: ____
regular use of a new product.
fits the values and experiences of potential consumers.
linked to commodities.
Goods or services.
17
Obstacle, obstruction: ___
venturesome
awareness
innovation
hurdle
18
_____ are not stuck in their ways.
early majority
laggards
young consumers
mature consumers.
19
The adopters classification suggests .... an innovating firm should conduct some research.
whose
that
which
why
20
_____ products bought and sold.
furniture
commodities
rigid
census

CONSUMER BEHAVIOUR Flashcards | StudBud