Audience Theory Quiz Intermediate

Question 1

What psychographic group is the largest group?

Accepted Answer

Mainstreamers

Question 2

What is the term to describe a mental characteristic used to categorise an audience?

Accepted Answer

Psychographic

Question 3

Who is most effected by cultivation theory?

Accepted Answer

Heavy Viewers

Question 4

What letter code is used to describe people on benefits?

Accepted Answer

E

Question 5

How does the media reinforce hegemony?

Accepted Answer

Repeating dominant ideologies

Question 6

What is the term to describe a physical characteristic used to categorise an audience?

Accepted Answer

Demographic

Question 7

Celebrity gossip is used to fulfil what need?

Accepted Answer

Surveillance

Question 8

What is an audience?

Accepted Answer

The people who consume media

Question 9

What encourages audiences to accept a message according to Two Step Flow?

Accepted Answer

Opinion Leaders

Question 10

Who is the theorist for the Two Step Flow Theory?

Accepted Answer

Paul Lazarsfeld

Question 11

What is the name given to the technique for getting an audience on side with a character?

Accepted Answer

Positioning

Question 12

Relatable characters are used to fulfil what need?

Accepted Answer

Personal Identification

Question 13

Who is the theorist for the Hypodermic Needle Theory?

Accepted Answer

Harold Lasswell

Question 14

What are the audience according to the Uses and Gratifications theory?

Accepted Answer

Active

Question 15

Fictional locations are used to fulfil what need?

Accepted Answer

Escapism

Question 16

What theorists are credited with the cultivation theory?

Accepted Answer

Gerbner and Gross

Question 17

Direct address from characters is used to fulfil what need?

Accepted Answer

Social Interaction

Question 18

What process does cultivation theory suggest TV does to audiences?

Accepted Answer

Enculturation

Question 19

Which of these is NOT a way to read a text according to Reception Theory?

Accepted Answer

Differentiated

Question 20

What theory says that media directly injects messages into its audience?

Accepted Answer

Hypodermic Needle

Question 21

Who is the theorist for the Reception Theory?

Accepted Answer

Stuart Hall

Question 22

Hegemony says who is dominant?

Accepted Answer

A single group

Question 23

Which theorists are responsible for the uses and gratifications theory?

Accepted Answer

Katz and Blumler

Question 24

An audience that is specific and has a clear individual taste is described as what?

Accepted Answer

Niche

Question 25

What medium does cultivation theory deal with?

Accepted Answer

TV

Question 26

How many ways can the audience read a text according to Reception Theory?

Accepted Answer

3

Question 27

Entertaining or humorous content is used to fulfil what need?

Accepted Answer

Escapism

Question 28

How does cultivation theory effect audience perspective?

Accepted Answer

Gradually and subtly

Question 29

How many uses of the media does the uses and gratifications theory suggest there are?

Accepted Answer

4

Question 30

What theory says that audiences can be influenced to act by the media?

Accepted Answer

Media Effects Theory

Audience Theory Quiz Intermediate

Questions 30

Audience Theory Quiz Intermediate

Questions 30