History of Graphic Design _ Chapter 12 _ The Genesis of 20th Century Design

Question 1

Who was the 'guiding spirit' leading the revolt of the Vienna Secession

Accepted Answer

Gustav Klimt

Question 2

Two architectural apprentices and two sisters collaborated on designs and became known as

Accepted Answer

Glasgow School

Question 3

To Adolf Loos (1870-1933) organic meant

Accepted Answer

Using human needs for measuring utilitarian form

Question 4

As the nineteenth century drew to a close the new design vocabulary was___________

Accepted Answer

Art Nouveau

Question 5

The turn of a century invites______________according to Meggs.

Accepted Answer

Introspection

Question 6

Design was seen as the engine that could propel society to achieve

Accepted Answer

Gesamkultur

Question 7

The Vienna Workshops' (formed in 1903) goal was...

Accepted Answer

All of these

Question 8

Ver Sacrum was more a _______ __________ than a ___________.

Accepted Answer

Design laboratory/magazine

Question 9

Who led the London Underground group to the forefront of innovative publicity and design?

Accepted Answer

Frank Pick

Question 10

The Four also pioneered interior designs with

Accepted Answer

White walls bathed in light and sparsely furnished

Question 11

The clash between tradition and new ideas coming from France, England and Germany caused--2 ans

Accepted Answer

The Vienna Secession, Younger members of the Kunstlerhaus to resign in protest

Question 12

Ver Sacrum achieved an original visual elegance as a result of...

Accepted Answer

All of these

Question 13

Designs by the Four, Mackintosh, McNair, and the Macdonald sisters were distinguished by,

Accepted Answer

All of these

Question 14

As the nineteenth century closes this American architect____________was becoming well known.

Accepted Answer

Frank Lloyd Wright

Question 15

Frank Lloyd Wright rejected historicism in favor of_____________(two answers)

Accepted Answer

dynamic interior spaces, organic architecture

Question 16

The German artist, architect and designer, Peter Behrens (two correct answers)

Accepted Answer

Created the first visual identity system for AEG, Was an early advocate of Sans Serif Typography

Question 17

Ver Sacrum, published from 1898 to 1903, had

Accepted Answer

All of these

Question 18

Who applied the geometric spatial division & organic forms of the Four to mass communications?

Accepted Answer

Talwin Morris

Question 19

Design aesthetics were so important in Ver Sacrum that

Accepted Answer

Advertisers were required to commission their designs

Question 20

One of my dogs is named after the illustrator,

Accepted Answer

Jessie Marion King

Question 21

In your textbook, Figure 12-9, Klimt referred to Greek mythology to show

Accepted Answer

All of these

Question 22

Wright saw ________________as the essence of design

Accepted Answer

Space

Questions 22