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Digital branding Flashcards | StudBud
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Digital branding
Digital branding
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Flashcards
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Questions
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Answers
1
What value does contextual advertising bring to marketers?
All of these are correct.
It allows display ads to appear in paid search
It is cheaper than the other forms of paid search.
It refines how display ads
2
Marketing is evolving to become more ________ vs. ________ focused.
retention, acquisition
retention, profitability
customer, product
segment, acquisition
3
________ is the network of physical objects accessed through the Internet.
The Internet of Things
Augmented reality
Virtual reality
The Internet of Everything
4
Which of the following purchase activities are primarily emotional in nature?
To entertain and to convert
To entertain and to persuade.
To persuade and to convert.
To educate and to persuade.
5
The pipe model describes most major manufacturers of consumer goods.
True
False
6
Social media marketing campaigns:
are series of random activities.
need to be developed with a specific target market in mind.
can be designed to go viral.
are impossible to measure.
7
Digital disruption occurs when new digital technologies affect the value proposition of existing goods and services.
False
True
8
People in developing countries who have yet to connect to the internet will most likely do so through:
laptops.
desktops.
libraries.
Mobile phones.
9
The Internet of Everything builds upon the Internet of Things by adding people, process, data and ________.
a product targeted solely at the consumer market.
personalization
things
performance
10
Social media marketing metrics are:
provided by the respective social networks.
None of these is correct.
defined uniformly across the board by the IAB.
easy to integrate into existing metrics platforms.
11
________ is one step in developing a social media strategy.
Engaging actual and potential customers
Creating dummy accounts on popular websites
Establishing social sales opportunities
Placing advertising on social networks
12
The value proposition is NOT __________.
None of these is correct.
a business plan
a slogan
a positioning statement
13
Press release optimization depends heavily on concepts from which customer acquisition technique?
search engine marketing
social media marketing
email promotions
affiliate programs
14
What are foundations of a CRM program?
Sales force automation and customer service
Customer service and email marketing
All of these are correct.
Marketing and promotion
15
SEO is lower in cost to implement than Paid Search.
False
True
16
Mobile content is MOST effective when it
consists primarily of images rather than text.
resolves customers’ problems.
is funny and interesting.
All of these are correct.
17
Mobile users do not trust:
The validity of opt-in practices.
Their passwords.
Location tracking.
The privacy policies of mobile service providers.
18
. Businesses have enthusiastically adopted the internet for marketing for the following:
All of these are correct.
customer retention.
attracting new customers.
customer conversion.
19
Online advertising includes:
All of these are correct.
social media.
ads in print newspapers.
listings on directory sites.
20
Pay-per-click(PPC) advertising is sometimes referred to as Cost-per-Click (CPC) advertising.
True
False
21
In the __________, value is based on knowledge exchange that drives proactive production of goods and services.
value chain
geometric supply chain
linear supply chain
value ecosystem
22
A business model is:
Assumptions about how major business activities will be carried out.
All of these are correct.
All of the activities associated with making something.
All of the activities associated with selling something.
23
Among the functions filled by business models are to:
draft a business plan
to describe the value proposition.
to conduct a detailed SWOT analysis.
to provide detailed pro forma financial statements.
24
Among the interactive strategies marketers can pursue are:
information, transaction, and personalization.
interaction, collaboration, and customization.
transaction, personalization, and collaboration.
interaction, profiling, and customization.
25
________ is the development of web pages in a manner that is friendly to search engine spiders.
SEO
SEM
SEP
PPC
26
The basic direct-response strategies are:
acquisition, conversion, and retention.
acquisition, commitment, and value growth
attraction, commitment, and loyalty.
attraction, conversion, and retention.
