Unit 4 Review Ent. I

An effective mission statement should effectively reflect which component of the business?

Which factor helps a business to determine its product mix?

Marketers often condense USPs into short slogans due to which situation?

Managers use broad objectives that they develop for a business for setting which measurements?

Kate selects a name for her new catering business which characteristics should the name have?

Indirect channels of distribution are usually of which attribute than direct channels?

Product management is a marketing function that involve improving a product mix in response to:

Effective product or service management help businesses to :

To guard an USP from its competitors, which action should be performed?

A hairstylist cutting the hair of a client is providing which example of a distribution channel

Product mix that a business decides to offer customers project which factor about the business?

Which is a characteristic of a pure service?

One way for a business to expand its product mix is by performing which action?

When a business expands its product mix, its goal is to appeal to?

Before identifying the USP of a company, which situation should happen first?

Can any brand name be selected and used by a business?

A channel task should be performed by the channel member who has which attribute?

Marketers determine distribution intensity so they can achieve which outcome?

Channel members should share an equal commitment to which component of the product?

A benefit of channels of distribution is which feature?

Considering services to offer customers, business should determine if a specific service would:

Extending operating hours to accommodate its customers acquire which costs?

A national business chain can make sure that customers will remember by having what brand name?

Which is a reason why managers develop company objectives?

When a business offers a service that saves time for a customer the benefit to the customer is:

Which characteristic is descriptive of a meaningful company objective?

Which is an example of a company using brand extension?

If a company cannot fulfill its USP, what will most likely happen?

A benefit to businesses of offering customized services to their customers is:

Plan to increase production by 10% over a twoyear period is an example of which mgmt. activity?

Tom decided to introduce a product in only three states for a six-month period. He performed: