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Sports Marketing II Objective 1
Sports Marketing II Objective 1
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Sports and Entertainment Marketing II Objective 1 Review.
Flashcards
53 cards
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Questions
53
Answers
1
When writing a proposal for a sponsor, marketers should emphasize sponsorship value and
benefits
confidentiality
deadlines
liability
2
Research finds that most of its customers visit the business four times a week has identified
range
median
mean
mode
3
When negotiations between a players union and the owners organization cannot be reached players
become free agents.
ask for fan support
play for international leagues
go on strike
4
Manufacturer decides to sell to businesses in another country, it should consider
profit margins
trade restrictions
selling motives
cost of goods
5
One reason it is important to sell the venue is because the venue is part of the
product
market
location
facility
6
Effective method of presenting
complex
report findings and recommendations involves
hand made graphics
computer software
scientific data
informal outlines
7
Business randomly surveys 200 customers to learn their opinions, they are collecting
technical marketing information
primary marketing information
confidential marketing information
scientific marketing information
8
Useful marketing information that a business might obtain by analyzing a
customer
database:
Average customer is married, earns $50,000 a year
Total sales for each month of the previous year
Expense involved in developing a customer database
Federal identification numbers for past customers
9
The best way to avoid buying counterfeit tickets to a game is to purchase them
from reputable scalpers
at an online auction site
at official ticket outlets
several months in advance
10
The main portion of a marketing report that explains the research findings should include
technical appendixes and indexes
supporting tables and graphs
summaries and recommendations
data-collection procedures
11
Collect marketing information from customers in order to learn which products
sell best in certain locations
qualify for vendor discounts
meet specific design standards
earn the highest profits
12
Which of the following is the first step in a sponsorship presentation
Explain how the prospective sponsor can get involve
Create interest in the sponsorship opportunity
Give event details
Create interest in your organization or event
13
An example of range
Half of all consumers buy more than five CDs per month
Most consumers buy four CDs per month
Consumers buy an average of five CDs per month
Consumers buy between three and seven CDs per month
14
Ty hires Amanda to help him make business decisions, and to negotiate endorsement contracts
publicist
sponsor
mentor
agent
15
An activity that agents perform on behalf of the athletes they represent:
Team valuation services
Hall of fame endorsements
Various contract negotiations
Team contract negotiations only
16
Unacceptable place to use an athlete's or celebrity's identity without his/her permission:
In a magazine
In a book
On the news
On your company's advertisements
17
Company wants to market its product line of in-line skates to young males under the age of 35
Olympic opening ceremony
Affinity-sporting event
Extreme-sporting event
Pro-football game
18
What type of sponsorship objective involves bartering for goods and services?
Revenue generation
Promotion
Activation
Cost avoidance
19
What do athletes sometimes hire to help them organize charity tournaments?
Sponsors
Marketing firms
Recruiters
Agents
20
Find sponsorship potential by researching the a company's sponsorship history and its
financial policies
sponsorship objectives
quantity standards
manufacturing methods
21
Reason seat licenses and premium seating are growing trends is because these practices are
sales policies
advertising methods
pricing strategies
revenue sources
22
Companies sponsor events that have a good reputation and image. This is one way to enhance
relationship marketing
sales and sampling opportunities
exclusivity
public relations
23
You offer to name the pregame show"The Taco Bell Pregame Report." This benefit is called
fund-raising opportunities
"ownership."
exclusivity
sales and sampling opportunities
24
When a league blocks the broadcast of a certain game
antitrust violation
injunction
black out
right of publicity
25
NHL are becoming interested in the development of recreational sports for youths in order to
comply with local regulations
attract more fans
encourage sedentary lifestyles
appeal to low-income individuals
26
What part of a marketing-research report would be mentioned briefly in an oral presentation?
Pertinent data
Relevant information
Research methods
Research findings
27
Research that is expressed as a mean, median, or mode, often referred to as the
distribution share
graphic representation
predictability curve
central tendency
28
Which of the following is an unfair, anti-competitive trade practice
Employee strike
Trademark infringement
Loss prevention
Sponsorship exclusivity
29
When writing marketing reports, researchers should make sure that they include a section about
qualifications
populations
limitations
regulations
30
One of the main portions of a marketing report describes the research methods and the
technical terminology
consulting expenses
data collection procedures
industry review standards
31
When analyzing historical data in a data warehouse, which of the following is true of its data
Data maintain the uniqueness
The data change as modifications are made to the database
The data are static
Related data are grouped together in folders
32
Greatest challenge for companies when developing a plan to sell movies
in foreign countries
Cost of foreign monetary exchange
Uncertainty about government policies
Language barrier in promotion
Lack of interest by foreign customers
33
Summarize and interpret vast amounts of numeric information?
Hypothetical samples
Descriptive statistics
Independent variables
Research questionnaires
34
Collect marketing information from
other sources
in order to find out what is happening in the
research department
internal organization
external environment
parent corporation
35
Which of the following is an example of a governing body in the sport industry:
Washington Nationals Baseball Team
Rahal Letterman Lanigan Racing
NCAA Men's Basketball Championship
International Olympic Committee
36
Bank of America is the only bank affiliated with your organization. This benefit is called
presenting sponsorship
value in kind (VIK).
"ownership."
exclusivity
37
Effective technique to use when giving an oral presentation, keep the presentation
relatively simple
on a complex level
free from detail
technically oriented
38
Which of the following is a characteristic of an effective marketing report:
Explains role of executive management
Provides industry review information
Contains names of contributing editors
Answers specific research questions
39
Must coincide when using descriptive statistics in order to have normally distributed data:
Ordinal,nominal, binomial
Standard deviation, percentiles, pictorial representations
Mean,median, mode
Range,dispersion, confidence interval
40
Receives free skates from Nike as part of Nike's payment of its sponsorship fee.
relationship marketing
exploitation.
exclusivity
value in kind (VIK).
41
Obtaining the right to name a sport or entertainment event is often one of the objectives of a
licensing agreement
affiliation
sponsorship
franchise arrangement
42
Salaries,contracts, are often the issues that create conflicts between sports' leagues and
team owners
individual managers
sponsoring organizations
players' associations
43
When professional athletes negotiate salaries as their union is engaging in a single unit
collective bargaining
free agency
labor resistance
competitive advantage
44
Steph has completed a market-research project what type of data should she be in her report
All the information collected so management can decide
Information that applies to the companys current target
Information about people not currently in the target market
Information that is relevant to the marketing decisions
45
First step a business should take when collecting marketing information from its customers
determine the survey method
define research objectives
determine the survey method
develop a rating scale
46
Trade barriers likely to limit a sport-equipment manufacturer's ability to export its products
Quotas and tariffs
Trade agreements and industrialization
Globalization and embargoes
Trade agreements and industrialization
47
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To provide information about the facility
To explain the type of sport/event
To list the important participants
To help sponsors justify the investment
48
Which law makes restraining free trade and competition illegal?
The Sports Broadcasting Act of 1961
The Sherman Antitrust Act
The Lanham Act
The National Labor Relations Act
49
What should businesses try to achieve when manipulating data for information analysis?
Exploratory research
Program development
Accurate interpretation
Secondary information
50
When reviewing the level of affiliation between two variables, they are evaluating the
predictability of data components
sensitivity of data components
correlation of data components
affirmation of data components
51
Who would an event marketer contact when seeking sponsorship for an upcoming auto race
Athletic competitors
Nonprofit organizations
Charitable organizations
Related businesses
52
Which of the following is a trend in the sport/event industry
High level of media clutter fewer companies sponsors events
Venues are evolving into entertainment centers
Relationship marketing is becoming less important
Premium seating options are yielding less revenue for venues
53
Copies of questionnaires, interview forms, often included in what part of a marketing report?
Analysis
Appendix
Introduction
Summary