Sports Marketing Term 4 Review

Question 1

Legal agreement in which a brand owner grants use of its brand to another company

Accepted Answer

licensing

Question 2

What part of the event triangle receives money to provide entertainment and for access to fans?

Accepted Answer

fans

Question 3

The first retro style stadium is:

Accepted Answer

Camden Yards

Question 4

A stadium that is paid for entirely by the team is

Accepted Answer

private financing

Question 5

What is not an advantage of endorsements?

Accepted Answer

endorser may develop legal problems

Question 6

What do businesses not look for in an endorser?

Accepted Answer

presents risk

Question 7

Which is not a reason to makeover a brand?

Accepted Answer

merchandise is selling well

Question 8

A name, term, design, symbol, or any other feature that differentiates a good from others

Accepted Answer

brand

Question 9

A sales promotion directed at members of the distribution channel

Accepted Answer

trade sales promotion

Question 10

Tickets sold to customers the day of the event are:

Accepted Answer

walk-up sales

Question 11

When a business provides products, services, or financial support for a sports team or event

Accepted Answer

sponsorship

Question 12

What is a disadvantage of endorsements?

Accepted Answer

all of these

Question 13

Promotions that give special ticket prices to members of a group are:

Accepted Answer

group packages

Question 14

Arm of promotion that tries to create a favorable public opinion for an individual or team

Accepted Answer

public relations

Question 15

An unlicensed person who sells tickets for inflated prices

Accepted Answer

ticket scalper

Question 16

What was the first domed stadium?

Accepted Answer

Astrodome

Question 17

Coca-Cola being the official soft drink of MLB is an example of:

Accepted Answer

league sponsorship

Question 18

Multiple game ticket packages are:

Accepted Answer

season tickets

Question 19

A symbol associated with a brand

Accepted Answer

logo

Question 20

What is not a benefit of licensing for the licensee?

Accepted Answer

protects a sports property's assets

Question 21

A well known person's public expression of approval or support for a product or service

Accepted Answer

endorsement

Question 22

On a Cubs shirt made by Nike, Nike is the:

Accepted Answer

licensee

Question 23

What is not a benefit of licensing for the licensor?

Accepted Answer

growing a product line

Question 24

The convenience and comfort of getting in, moving around, and exiting a venue is:

Accepted Answer

layout accessibility

Question 25

Extensive planning and implementation of every aspect that takes place in and around the venue

Accepted Answer

game operations

Question 26

Firm that contracts with the venue on behalf of the performers

Accepted Answer

booking agent

Question 27

What part of the event triangle provides money to receive access to fans and provides products?

Accepted Answer

sponsors

Question 28

An online kit of related items

Accepted Answer

press kit

Question 29

The first retractable roof stadium is/was:

Accepted Answer

Skydome (Toronto)

Question 30

Which of the following is not a part of layout accessibility?

Accepted Answer

location of scoreboard

Question 31

The process of making customers aware of a product, service, or event

Accepted Answer

promotion

Question 32

What measures the cost of a typical outing to a sporting event?

Accepted Answer

fan cost index

Question 33

On a Cubs shirt made by Nike, the Cubs are the:

Accepted Answer

licensor

Question 34

Special areas only available to larger groups of people

Accepted Answer

group areas

Question 35

A sales promotion directed at the final customer is a:

Accepted Answer

consumer sales promotion

Question 36

The physical environment of a venue is:

Accepted Answer

sportscape

Question 37

Stadium paid for the city is:

Accepted Answer

publicly financed

Question 38

Hiring an outside firm to execute one or more tasks is:

Accepted Answer

outsourcing

Question 39

Written article that contains newsworthy information that will be of interest to the public

Accepted Answer

press release

Question 40

What is not a factor that affects ticket sales?

Accepted Answer

location of ticket windows

Question 41

Which of the following is not a consideration when designing logos?

Accepted Answer

is the color popular

Question 42

The PNC Suite level is an example of:

Accepted Answer

venue sporsorship

Question 43

the number of tickets sold prior to the day of a scheduled event is:

Accepted Answer

advance sales

Question 44

An additional incentive offered for a limited time to encourage consumers to buy a product

Accepted Answer

sales promotion

Question 45

The first super stadium was:

Accepted Answer

Braves Field

Question 46

When an unknown person or event is propelled into the spotlight by fans

Accepted Answer

grass-roots publicity

Question 47

A stadium that is paid for by the team and city is

Accepted Answer

public/private financing

Question 48

Registered business that legally buys and resells tickets to a variety of events

Accepted Answer

ticket broker

Question 49

A promotion in which a few online mentions produce millions of online comments

Accepted Answer

viral campaign

Question 50

What refutes, justifies, or downplays negative stories?

Accepted Answer

damage control

Question 51

Changing ticket prices based on demand and other factors

Accepted Answer

flex pricing

Question 52

The interaction of the event, sponsors, and fans is the:

Accepted Answer

event triangle

Question 53

The Food City 500 NASCAR race is an example of:

Accepted Answer

event sponsorship

Question 54

Unity Point as the official healthcare provider of the Rivermen is an example of:

Accepted Answer

team sponsorship

Question 55

Positive feelings about a business

Accepted Answer

goodwill

Question 56

Which is not a characteristic of multipurpose stadiums?

Accepted Answer

well liked by fans

Question 57

What part of the event triangle pays money for tickets and receives products?

Accepted Answer

fans

Question 58

What characteristics should a team name possess?

Accepted Answer

all of these

Sports Marketing Term 4 Review

Questions 58

Sports Marketing Term 4 Review

Questions 58