What does ethos mean?

appealing to authority or credibility

What is a target audience?

Something that is used to target a certain demographic

What is a rhetorical appeal?

words that are used to convey meaning and persuade

What would you MOST LIKELY see in an advertisement using celebrity endorsement?

a famous actor promoting a product

Which two advertisement persuasions fall under ETHOS?

Stats/Testmionials + Celebrity Endorsement

What is an advertisement?

Something that draws attention to promote something

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Persuasion & Rhetorical Appeals Review

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Questions 15

Answers

1
Which two advertisement persuasions fall under LOGOS?
Mascot + Celebrity Endorsement
Stats/Testimonials + Put Downs
Slogan + Humor
Bandwagon + Jingle/Theme Song
2
"You never know what struggles a person may be facing. KINDNESS MATTERS!" -- What rhetorical appeal is being used?
logos
ethos
pathos
a famous actor promoting a product
3
What does ethos mean?
appealing to authority or credibility
appealing to ethics or a moral code
appealing to emotion or attitudes
appealing to a person's ethnic culture or background
4
What is a target audience?
Something that is used to target a certain demographic
A group of people who work at Target and collect information on customers
A group of people who have good aim
A group of people who are watching something
5
What is a rhetorical appeal?
words that are meant to sound lovely or appealing
words that are used to beg or ask for a favor
words that are used to convey meaning and persuade
words that are used to state facts in an authoritative manner
6
What PRIMARY advertisement strategy is being used?
humor
mascot
put downs
slogan
7
What would you MOST LIKELY see in an advertisement using celebrity endorsement?
A doctor recommending a product
A group of people wearing the same clothing
A chart showing the difference between two producs
a famous actor promoting a product
8
"87% of students improve their test scores when they read for 20 minutes a day." What rhetorical appeal is being used?
a famous actor promoting a product
logos
ethos
pathos
9
Which two advertisement persuasions fall under ETHOS?
Stats/Testmionials + Celebrity Endorsement
Bandwagon + Mascot
Heartstrings/Emotion + Bandwagon
Celebrity Endorsement + Humor
10
What is an advertisement?
Something that is shown inbetween TV shows or before movies
Something that is used to target a certain demographic
Something that is used to collect data
Something that draws attention to promote something
11
What does logos mean?
appealing to human instict and impulse
appealing to logic and reason
appealing to a sense of belonging and relationships
appealing to love and kindness
12
"Reports show that students test better in the afternoon. Therefore we should not test in the morning."
pathos
a famous actor promoting a product
logos
ethos
13
Which two advertisement persuasions fall under PATHOS?
Heartstrings + Put Downs
Humor + Stats/Testimonials
Humor + Heartstrings/Emotion
HeartStrings + Celebrity Endorsement
14
"According to doctors, getting at least 8 hours of sleep will improve your overall physical and mental health".
pathos
logos
a famous actor promoting a product
ethos
15
What does pathos mean?
appealing to people
appealing to emotion
appealing to a path or direction
appealing to pain

Persuasion & Rhetorical Appeals Review Flashcards | StudBud