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Duplicate of MARKETING Flashcards | StudBud
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Duplicate of MARKETING
Duplicate of MARKETING
20 terms
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StudBud Administration
MARKETING TEST
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
THIS IS WHEN THE MEDIA TALKS ABOUT YOUR PRODUCT OR SERVICE AND YOU CAN'T CONTROL THE INFO.
ADVERTISING
PUBLIC RELATIONS
PUBLICITY
MARKETING
2
SET OF WORDS OR PHRASES USED SO MUCH THAT WE DON'T BELIEVE IN THEM
CATCHY TUNES
JINGLES
CONTENT WORDS
WEASEL WORDS
3
TECHNIQUE SHOWS THAT IF YOU BUY THE PRODUCT YOU WILL BE A BETTER PERSON WITH A BETTER LIFE
WEASEL WORDS
IDEAL KIDS
ARE YOU COOL ENOUGH
SCALE
4
THIS TECHNIQUE SHOWS THE AUDIENCE THE USERS OF A PRODUCT HAVING THE TIMES OF THEIR LIVES.
EXCITEMENT
AMAZING TOYS
COOL ENOUGH
IDEAL FAMILY
5
SHOP ASSISTANTS, SALES PRESENTATIONS, DEMONSTRATIONS, AND TALKS ARE EXAMPLES OF:
SALES MANAGEMENT
ON SALE SPECIALS
PERSONAL SALES
SALES PROMOTIONS
6
THE OBJECTIVE OF THIS ACTIVITY IS TO OFFER VALUABLE, & ATTRACTIVE INFORMATION TO CUSTOMERS
SALES PROMOTIONS
CONTENT MARKETING
BTL
PUBLIC RELATIONS
7
PRESS RELEASES, CONFERENCES, FESTIVALS AND COMMUNITY ACTIVITIES ARE STRATEGIES FOR:
SALES PROMOTIONS
PUBLIC RELATIONS
BTL
PERSONAL SALES
8
THIS TECNIQUE OF ADVERTISING SHOWS NUMBERS, FACTS, & PERCENTAGES TO PERSUADE BUYERS
STAR POWER
HEARTSTRING
FACTS & FIGURES
ARE YOU COOL ENOUGH
9
THE PURPOSE OF THIS ACTIVITY IS TO MAKE THE CLIENT FEEL SPECIAL, UNIQUE AND CREATE A DATABASE
PUBLIC RELATIONS
PERSONAL SALES
BTL
DIRECT MARKETING
10
NAME OF THE STRATEGY THAT FOCUSES ON CREATING EMOTIONS AND MOVING FEELINGS.
FACTS AND FIGURES
BANDWAGON
HEARTSTRING
EXCITEMENT
11
THIS TECHNIQUE ASSOCIATES THE BUSINESS WITH AN APPEALING CARTOON CHARACTER
CELEBRITY SPONSOR
LOGOS
STAR POWER
CUTE CELEBRITY
12
SHOCKING ADS, STREET ADS, ROADSHOWS, FESTIVALS, CONTESTS, & EVENTS ARE EXAMPLES OF:
SALES PROMOTIONS
PERSONAL SELLING
BTL
PUBLICITY
13
KNOWING THE PRODUCT, SHOWING CONFIDENCE & CHARISMA, HANDLING OBJECTIONS ARE:
OBLIGATIONS FOR DIRECTORS
OBLIGATIONS FOR SELLERS
OBLIGATIONS FOR DESIGNERS
OBLIGATIONS FOR PROMOTERS
14
THIS IS THE SCIENCE AND ART OF SATISFYING THE CUSTOMER'S NEEDS AND DESIRES
PUBLICITY
DIRECT MKT
ADVERTISING
MARKETING
15
CATALOGS, MAGAZINES, E-MAILS, INFOMERCIALS ARE EXAMPLES OF:
BTL
PUBLIC RELATIONS
PERSONAL SELLING
DIRECT MARKETING
16
THIS ACTIVITY MUST BE SUPER CREATIVE, ORIGINAL, & ATTRACTIVE BECAUSE IS FOR A FEW PEOPLE.
EXCITEMENT
FACTS & FIGURES
BTL
SALES PROMOTIONS
17
LOYALTY CARDS, PRODUCT BUNDLING, COUPONS, & DISCOUNTS ARE EXAMPLES OF:
CONTENT MKT
PERSONAL SELLING
SALES PROMOTIONS
ADVERTISING
18
TECHNIQUE SHOWING PRODUCTS BIGGER, BETTER, AND MORE ATTRACTIVE THAN THE REAL ONES.
SCALE
HEARTSTRING
ARE YOU COOL ENOUGH
EXCITEMENT
19
THIS TECHNIQUE OF ADVERTISING TELLS THAT EVERYBODY, ALL & EVERYONE USES A PRODUCT.
BANDWAGON
FACTS & FIGURES
EXCITEMENT
FAMILY FUN
20
SIMPLE, MEMORABLE, TIMELESS, VERSATILE, RELEVANT & APPROPRIATE ARE:
LOGO TYPES
LOGO IDEAS
LOGO PRINCIPLES
LOGO STYLES